Sweepstakes, sales promotion, experiential & shopper marketing solutions that Activate the Instant™

Leverage those key instants when consumers are considering your brand – the touchpoints when they’re deciding whether or not to engage or buy.

IntersectionThe Regan Group puts the right marketing and sales promotion tools in the right places at the right moments to make connections happen with your target audience, whether by authentic brand experiences, street teams, shopper marketing strategies, social media contests, mobile apps, sweepstakes, loyalty programs or premiums.

We’re more than a marketing and sales promotion agency: we’re a 360° consumer activation agency that works at the intersection of digital, experiential and retail disciplines.  Whether it’s a single project requiring turnkey execution or an integrated campaign, we’re proven performers.  Check us out…and activate TRG!

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Turnkey sweepstakes, contests, special offers or any other sales promotion

Need a Facebook sweepstakes or in-store promotion to drive consumer awareness or shopper traffic? Want to activate your sales force with a motivating incentive program? For any sweepstakes, contest, loyalty campaign, promotional offer or other activation tactic designed to make your audience take that crucial last step to engagement, call TRG.

We’ll not only develop a sales promotion strategy that uses the exact tool that’ll Activate the Instant, but also provide buttoned-up, absolutely turnkey management, execution and fulfillment.

It doesn’t matter if it’s a digital download or a QSR scratch-and-win card, a near-pack self-liquidator or a custom premium: we’ve got the expertise and facilities to make the connection, then close the deal.

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Activate at retail with TRG’s 20+ years of shopper marketing expertise

TRG leverages effective shopper marketing strategies based on real insights to drive traffic and shopper engagement.  We’ll get them into the store, steer them down the aisles, then drive engagement – and maintain that connection with seamless back-end fulfillment and customer loyalty tactics.

We’ve got a blue-chip team of shopper marketing experts on board whose collective expertise runs across every category and channel; there’s hardly a SKU we haven’t touched in our 20+ years on the job.

Put that know-how to work for your next shopper marketing initiative, and you’ll see how efficiently we Activate the Instant on the aisles — and beyond.

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Digital and social media promotions on the forefront of consumer engagement

We deliver digital promotion conversion rates of +30%, compared to the industry norm of 8%.  How?  By giving you access to the smartest analytics and targeting tools around, so your  digital and social media promotions, contests and engagement campaigns motivate consumers to connect with your brand – and evangelize that connection to others!

Beyond administration and creative, however, are services TRG delivers that other ‘full-service’ digital/social agencies can’t touch: global legal review, rules and regulation writing, bonding, customer development, analytics, fulfillment and more.  Making us a turnkey provider of the next frontier of consumer activation.  As a marketing promotions company, TRG delivers superior results with turnkey ease for you and your team!

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Creating true brand experiences to immerse + influence any audience

“Experiential marketing” isn’t about only pitching a tent and handing out samples (through we can deliver that, too!).  It’s about crafting an immersive brand experience that enthralls and engages your audience – and TRG has enormous expertise in making that happen.

Whether it’s a national tour, an entertainment event, a pop-up store, a public relations stunt or an interactive trade show exhibit, we’ll surround your target with the kind of total brand experience proven to drive connection, trial and earned media.

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Our brand ambassadors drive one-to-one connections

The secret to field marketing, guerrilla marketing, street teams and one-to-one programs?  It’s simple, but not easy: put the best people in the right places at the right moments to create eye-to-eye connections.  At TRG, we know precisely how to Activate those Instants.

For any field marketing program — including retail grand openings, sampling programs, influencer programs or other event staffing — we deploy the best brand ambassadors, models, spokespeople and support staff around, vetted scrupulously for their smarts and enthusiasm and trained in your product, category and target audience.

Plus, they’re supported by a TRG logistics, shipping and fulfillment infrastructure with 20+ years of supporting field marketing campaigns of every kind, everywhere!

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Experts in every aspect of Entertainment Activation

We’ve been delivering entertainment marketing, promotion and activation solutions since our inception: Patti Regan’s expertise as a partnership and activation expert is legendary.

For clients like NBC, ABC, FOX, FX, Hallmark Channel, Paramount, Lionsgate, Dreamworks and many others, we’re a trusted resource for effectively activating audience engagement.

Beyond that, we’re experts in developing strategic partnerships between entertainment brands and CPG, automotive, technology and restaurant marketers, to name just a few. TRG intimately understands the needs of each partner: using tools like our proprietary digital conversion platform, shopper marketing expertise and experiential/event activation network, we drive the right kind of awareness and activation at the perfect touchpoints.

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We find partnerships, properties and alliances that fit – and deliver

TRG has a best-in-class reputation for delivering marketing alliances.  There’s no cookie-cutter approach to how we do it: we dig into your timing, objectives, budget and expectations to find the brand partner, sports and entertainment property or other hook-up that makes sense.

We create promotional partnerships that extend your reach, excite your audience and deliver solid results.  By pragmatically scrutinizing each partnership opportunity to see if it matches up with your precise marketing goals, we certify any partner activation is worth the investment – of time, budget and your brand’s valuable equity.

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On-time, on-budget and on-strategy: a full range of print production services

Print production is more than 4-color flyers, banners and stationery; it’s also die-cut mobiles, custom packaging, innovative POP/POS, FSC papers, print-on-demand personalization and a whole lot more.

So our print production and design departments work closely with you to deliver the most effective pieces within your budget and timeline. We offer the full gamut of variable data printing, and no matter the size, color or material, we’ll make sure your brand essence stands out.

That’s why our print production clients, from major CPGs to marketing agencies, keep coming back to us, job after job: they know we get it done right.

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Complete any program with seamless back-end execution

It’s no surprise that 75% of our fulfillment business comes from repeat clients who’ve seen that TRG is equal to any storage, inventory, security or shipping challenge they throw our way.

Unlike other “full service” providers, we’ve got a38,000 square foot Food-Certified warehouse, the ability to deliver complete POP/POS assembly and distribution, custom kitting, prize/sampling/rebate fulfillment, or program administration for any B2B or B2C strategy – all accessible to clients via online order processing and web-based inventory management.

Whether it’s a single transaction or a whole fleet of needs, quality fulfillment is a key part of how we deliver complete customer satisfaction… and utterly turnkey execution.

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Recent Work

  • HALLMARK CHANNEL CEDAR COVE BIKE BRIGADE EVENT
  • AYSO #SOCCERFEST2014 WORLD RECORD EVENT
  • FORD FUSION & RENT THE RUNWAY POP-UP EVENTS
  • EA/WALMART TITANFALL DIGITAL + SOCIAL SWEEPSTAKES
  • HALLMARK CHANNEL VALENTINE’S DAY DIGITAL SWEEPSTAKES
  • HUAWEI + MARVEL STUDIOS GIFT-WITH-PURCHASE PROMOTION

Our Clients


What Clients Say About TRG

  •  TRG’s promotion for Villa Italian Kitchen, the “Passport to Italy Sweepstakes,” was the most successful promotion in our company’s history.  It increased our fan base by 13%, and delivered great results all around.  We can honestly say that TRG knows every detail of the consumer activation business, and we’ve been the beneficiaries! 
  •  We’ve launched several consumer sweepstakes initiatives in the past, but none of them has ever been as effortless for my team as the one we did with The Regan Group. . .They truly are the experts at taking an idea and turning it into an effective, turnkey program. 
  • TRG came highly recommended and didn’t disappoint. Over the past 14 years, TRG have been the easiest and best company in terms of “doing it once, doing it right” that I’ve worked with. Great stuff.

Thoughts + News

Our latest musings

Patti Regan-Nelson @ WOMMnext 2014

Patti was a featured speaker at WOMMnext 2014 and provided insights on  how to turn WOM into ROI!