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Archive for June, 2013

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FTC Steps In on Mom Blogs, Hashtags & Hyperlinks

The Regan Group stays connected to the latest online marketing guidelines impacting your business year-round. The Federal Trade Commission has been particularly active lately in the realm of online content aimed at children and mom-targeted blogs. Disclose It or Else In the case of bloggers targeting moms, fresh guidelines were recently released that put the onus on the source,  digital advertiser, agency copywriter or any other content provider “pushing” facebook posts, Twitter tweets, blogs or even Instagram photos. Content disclosures should be: Placed at the start of any blog (not at the end). Consistent with the overall blog’s font and Read More