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Archive for November, 2013

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So Much To Be Thankful For…

This time of year gives us pause to reflect on our blessings and what we have to be grateful for. It also opens up our hearts to provide a little comfort and grace for those in need. We all go through cycles of life with challenges, trials, triumphs, and tribulations and I feel extremely blessed to be at a point where I am truly happy and content, not to mention grateful for so many things. I had a difficult time getting pregnant with my five-year old daughter and now one-year old twins, which makes me that much more thankful for Read More

Spreading the Word on Word-of-Mouth and WOMMA

I am excited and honored to become a new Board Member for the Word of Mouth Marketing Association, WOMMA. Being a Board Member for this innovative organization, dedicated to word-of-mouth and social media marketing, means a great deal to me for several reasons. First, it gives me the opportunity to share insights from challenges to triumphs throughout my 23+ years experience in lifestyle and entertainment marketing, and more recently my focus on analytics and digital technology. But more importantly, it provides a platform from which I can help shape the industry’s goals, establish standards for ROI expectations and strengthen the Read More

The oncoming (augmented) reality: Augmented Activation Environments

Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years.  It’s being used everywhere from the impressive Walmart & Marvel in-store initiatives around Avengers and Amazing Spider-Man to IKEA catalogues and auto shows where the actual vehicle doesn’t even have to be there for people to explore it. But this story from WIRED points to how one marketer – in this case, Motorola – points the way ahead on where AR can go, for both entertainment and for consumer activation, by creating virtual stories where a user can become immersed; in Read More

Seven Brand Development Principles to Leverage The New Normal

As I mentioned in last week’s post about “The New Normal,” I attended a Vistage CEO conference and was fortunate to hear Sasha Strauss, a brilliant speaker on strategic brand development and its guiding principles. Here at TRG we’ve been following similar guidelines in developing brand identities and building customer loyalty.  They’re all basic building blocks for any healthy, sustainable relationship, and I am pleased to share them below. Principle #1 Just as in parenting, don’t assume you know everything. Give yourself permission to not know and to start from the beginning. Principle #2 Have empathy by understanding and listening. Read More