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Archive for December, 2013

Home » 2013 » December

What the Holidays Mean To Me…

As I sit back and reflect on another year gone by, I’m sincerely overwhelmed with the amount of love and support I have felt, not to mention the number of activities, memories, client projects, job opportunities and childcare duties I’ve experienced in just twelve months. General consensus seems to be that this year in particular went by extremely fast and I have to agree. Maybe it’s having 18-month-old twins, a six-year-old inquisitive daughter, my own business and a wonderful husband that speeds the clock forward but wow — no wonder I don’t get that much sleep with everything that’s happened Read More

Selling to Moms for the Holidays

As a Mom and CEO of a promotions/marketing agency, I’m always looking at how brands can best capture the attention and activation of Moms – the primary decision makers in a family household. Companies come out in full force during the holiday season, spending millions of ad dollars from late fall through early January, but what makes certain products stand out, pushing them to be the “must-haves” of the season? First off, I think smart companies know how crucial research is regarding their target audience’s behavior and buying habits. For example, where do Moms look first for buying gifts? How are Read More

Location-Based Technologies: the Absolute Must-Have for Modern Marketers

We couldn’t have said it better ourselves than Jason Hahn did in this article for Chief Marketer: The accompanying infographic to the article is pretty useful, too — in fact, any marketer who does place-based marketing, whether a brick-and-mortar retailer or an event marketer, needs to print this out and put it up in plain site, where they they review it every single day on the job. The coming pervasiveness of technologies like iBeacon — a tech platform that includes an app iPhone users don’t even know is on their devices, but it’s lurking there on 200MM units, ready for Read More

Who Doesn’t Love a Sale?

I’ve never been a fan of heavy crowds or massive lines, even less so now that I have small children, so I’m always amazed at the intense public reaction to holiday sales, Black Fridays in particular. Stampedes, elbows to ribs, name-calling and mad dashes to sales displays was never an experience I wished for after indulging in a large turkey meal the night before. So I was interested to see what would happen when retailers shifted the time paradigm and opened their doors Thanksgiving night, while extending sales throughout Friday and the weekend. Knowing consumer behavior and the modern convenience Read More