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Archive for January, 2014

Home » 2014 » January

Gmail Crashes! Super Bowl Bashes! And BieberBust(s) & Branding!

Did Bieber bash his own brand, or serve up a sizzling slice of bad boy Canadian bacon?  That and more in this week’s grab-bag of updates on what’s buzzing in marketing, branding and media! Aaaaaaand what you’ve really been waiting for, the most serious meme in the marketing universe today: Our… JUSTIN BIEBER UPDATE! 

Spreading Holiday Cheer, One Antler at a Time!

Here’s a program that was a sleighful of fun to develop and execute!  To raise awareness and tune-in for its annual holiday programming event, “Countdown to Christmas,” The Hallmark Channel looked to TRG to deck the halls with a fresh-cut idea in field/experiential marketing. We spread the word – and holiday cheer — by partnering Hallmark Channel with 100 local independent Christmas tree lots in ten major markets across the country, from New York and Boston to Chicago, Atlanta and Seattle.  Families on the hunt for the perfect live Christmas tree could visit a Hallmark Channel-branded lot with free giveaways, Read More

Wipe Down Your Social Life, S**** B*** Madness + More Activation Stories!

It’s time for another week’s worth of hawt links about consumer activation, advertising, innovation and the manifest mania of marketing, in yet another TRG Activation Alert!

Amy Beth Stern Joins the TRG Team!

We’re proud to announce an important new addition to the TRG team, as Amy Beth Stern joins us as our East Coast-based Director of Business Development! Amy Beth extends our New York-based capabilities, and brings 15+ years of experience in activation marketing at firms such as Snap! Marketing/Escalate, CGS Premier, Craftsmen Industries and Mosaic XM, delivering solutions for clients ranging from Anheuser-Busch to Johnson & Johnson and Conde Nast. With exceptional strengths in experiential and event marketing, her skill set and expertise is a particular complement to our existing set of activation marketing offerings. “Amy Beth has the kind of Read More

“Thor” Promotion Puts the Holiday Hammer Down for Huawei!

Yeah, we said it — we put the hammer down to help Huawei promote their cellphone sales over the holidays! TRG executed a partnership program between Huawei Device USA and Marvel’s Thor: The Dark World via the digital “Make it Possible Holiday Campaign” gift-with-purchase promotion, driving purchases of Huawei Vitria and Huawei Prism II phones at participating retailers. Consumers who bought the phones were encouraged to visit our microsite and authenticate their identity via Facebook, Twitter, Foursquare or Google+ to register; after sending their phone receipt to Huawei, they got one of the following: Exclusive Marvel Thor: The Dark World footage download Read More

Get Your Lebroning On, AXE War and Nurture Your Inner Demon Baby!

More news flashes from the forefront (or occasional backside?) of marketing, media and meme-building!

Starbucks Delivers a Hyper-Local Experience

Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated in their contexts — whether a sumptuous “coffee car” on high-speed Swiss railtrains or a Japanese store that summons the serenity and esthetic of a temple to mind. What’s the reasoning?  As the article explains, “the intense customization of stores is actually an ongoing effort to make the Starbucks brand a little less brand-y.”  It’s part of embracing localization in search of authenticity, to make the Starbucks experience more of Read More

How Ben & Jerry’s Struck Social Media Gold, and More!

It’s a hyperfast-moving world, this promotional/experiential/digital marketing ideascape, so here at TRG it’s our duty and our pleasure to keep track of the best, brightest, funkiest (and even lamest) ideas out there for Activating the Instant, and moving your target audience from consideration to engagement, purchase, even outright evangelism.  Here are just a few salient stories we came across this week!