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Archive for May, 2014

Home » 2014 » May

How to Maintain Your (Leading) Edge in Marketing Innovation

At SXSW this year, Oreo delivered a buzzworthy installation that was typically Oreo: its Trending/Vending Machine was inventive, entertaining, smart.  By combining 3D printing with functionalities of a Twitter vending machine, the brand seized on two hot trends and created some real separation for itself…and gave attendees the chance to enjoy “personalized” Oreos. Give me my bespoke Oreo and a glass of whole milk (not skim: it’s not the same experience!).  I’m in.   #eatthetweet, indeed. What’s really fascinating is how this particular viral stunt illuminates just how quickly marketing trends move in this day and age.  The first “Tweet-powered” vending Read More

TRG Helped AYSO Set a World Record with #Soccerfest14!

If you want so see some happy faces last weekend, TRG could have shown you a few.  Well…a lot more than just a few! The first world record for the Biggest Pick-up Soccer Game on Earth was set on Saturday, May 3, as 14,628 youth soccer players in nearly 140 communities across the U.S. joined up to celebrate the American Youth Soccer Organization’s (AYSO) landmark 50th Anniversary.  And The Regan Group was there from the start in helping to organize, partner and execute this event! Open to both AYSO and guest players, the pick-up style national event spotlighted soccer and Read More

Who Knew They Were Brothers?

Upon joining TRG, my bio was sent around to the company, which included the name of my fraternity, Phi Kappa Psi. Shortly afterwards, our company controller, John Garrett, reached out and let me know that he’d beem initiated into the same fraternity in 1966, whereas I became a member in 2010. We had already been friends, but this now made us brothers…something he doesn’t hesitate to mention when we’re crossing paths in the hall.