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Archive for July, 2014

Home » 2014 » July

When Cedar Cove Came to Manhattan!

Here’s a shout-out to all the great teammates who put together an awesome buzz-building event on behalf of The Hallmark Channel’s second season of Cedar Cove — clients, brand ambassadors, partners and TRGers alike!

An Intern’s Day In The Life at The Regan Group

Hi everyone! It’s Iris and Blair again. It’s been a couple of weeks since our last blog post, sorry for keeping you all hanging. July has been a busy month at TRG! If you’re wondering what a typical day is like as a TRG intern, let us fill you in on all the deets. Blair and I start our day at 9AM in the office, and we’re usually assigned different tasks for different projects. Blair will help Jessica and Kelly, our Senior Director of Integrated Marketing + Promotions and our Account Coordinator, organize and number AMOEs from our various sweepstakes; Read More

Our “Andie’s Army” Bikes Manhattan for The Hallmark Channel!

We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event! That just might be Andie MacDowell, in character as Olivia from Debbie Macomber’s Cedar Cove, you see biking around Manhattan tomorrow – or it might not. A “Cedar Cove Bike Brigade,” made up of MacDowell and 70 lookalikes (complete with Mark Holden scarves), celebrate season two of the Hallmark Channel series by pedaling through the Big Apple, giving onlookers a chance to Tweet or Instagram them with #cedarcovetv for a chance to win a bike. “We Read More

Good Words at WOMMA Wine Wednesday

It was a lovely night in Culver City in a lovely setting, as the folks at Threshold Interactive opened up their “backyard” patio so they and The Regan Group could host the first of, we hope, many L.A. “Wine Wednesday” events on behalf of the Word Of Mouth Marketing Association. TRG’s own Patti Regan-Nelson, who sites on the Board of Directors for WOMMA, was a member of a panel of experts that included Jen Cressman of Nestle, John Montgomery and Avery Carroll of Threshold, and our own Michael Semer.  The topic?  “Who Wants to Be a Millennialaire?  Marketing in the Read More

The Yummification is Underway (with this TRG UGC Promotion)!

Presenting the latest program by TRG — a user generated content (UGC) initiative where we’ll be rewarding 5-Hour Energy consumers for “Yummifying” the product! It’s a recipe content with guidelines as to what are “acceptable” and “unacceptable” beverage combinations (sorry, kids, no vodka-and-5-Hour mixology here!) that lets the brand combat one area of consumer resistance — its taste — by helping the audience educate itself about the mixing options available.  And rewarding them with prizes of up to $50,000 for uploading a video of their “Yummification” experience. That’s the kind of rich reward that’s essential to the success of any Read More

Turn Live Events and Experiences into Onsite Sales

Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their arena, Moda Center. It wasn’t just engaging — it was profitable, too. We’re always focused on driving opt-ins and downstream engagement, but there’s often a chance to deliver on-the-spot revenue.  The Trail Blazers wanted to leverage mobile engagement for fans attending home games — and they found it, in creating a series of contests that included social integration tactics, push notifications and more to deliver discounts and in-venue ticket and Read More

Milestones: To Celebrate or Hibernate?

Well, it was inevitable. We all get there at some point. It can be the dreaded number responsible for hair transplants and red sports cars, or the rebirth of a fitter, slimmer self with a penchant for luxurious creams and cleansers. Yes, this year I turned fifty, and it wasn’t as bad as television led me to believe. I sometimes feel a sudden craving for better facial products, but I’m quite content with my “soccer mom” vehiclem and haven’t signed up for the latest Pilates-kickboxing class…yet. Reaching fifty carries a rite of passage unique for each person, although I’m noticing Read More