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Archive for September, 2014

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4 Big Reasons to Build a Sweepstakes Around Branding

Digital sweepstakes and contests are in a position similar to that of email marketing several years ago: with the advent of automated platforms, many small and mid-level e-mail marketers decided to save money and use those seemingly cheaper platforms. Pick a template, slap in some call-to-action copy, a product image, hit a button and go! Yet.  Even today, the most successful marketers still spend the time and resources necessary to build truly customized email and eCRM campaigns. Why? Why haven’t the cut-and-paste, punch-a-button solutions entirely taken over?