CARSEY WERNER
PROGRAM
"3rd Rock From the Sun" Affiliate Marketing Promotion
OVERVIEW
Carsey Werner offered local station affiliates the opportunity to participate
in an exclusive turn-key on-line promotion giving viewers the chance to enter
into a sweepstakes to win at chance at $100,000 and instantly win 3rd Rock
From The Sun licensed merchandise. TRG created an online "scratch off" game
card, which generated excitement and tune-in to 3rd Rock From the Sun during
the April 26 - May 23, 2001 television Sweeps period and offered Affiliates
the opportunity to secure local ad sales by offering advertisers the ability
to sponsor the online promotion. To reinforce the weekly show themes, the
creative of the home page changed each week to reflect weekly themes. Banners
were changed daily to inform viewers of that day's episode.
SUPPORT
- Affiliate television spots
- Radio promotions in affiliate markets
RESULTS
Our promotion was so successful and well received that it was duplicated three
more times. Carsey Werner eDistribution provided similar programs to Earthlink,
eUniverse and Windows Media. Each online service provider received their own
unique prize pool including a $100,000 grand prize winner.
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