UNIVERSAL STUDIOS TELEVISION DISTRIBUTION
PROGRAM
"American Pie 2" Announce Kit Program
OVERVIEW
TRG was approached to create fresh ideas for Universal's pack-out materials
to help promote the airing of American Pie 2 on Pay-Per-View. Playing off
of the theme from the movie where the main characters take summer jobs as
painters, TRG's promotional products department devised the concept of using
paint cans containing American Pie 2 memorabilia such as a T-Shirt, the movie's
soundtrack and other marketing materials. The cans were individually fitted
and wrapped with a custom printed label that made this promotion stand out
from the crowd.
RESULTS
This promotion was sent out during the film's release in 2001 and helped enhance
the youthful and fun message intended in its national marketing campaign towards
the die-hard fans from the original American Pie movie and new young audiences.
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