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How To Launch An Effective And Result Driven Shopper Marketing Campaign

While shopping in markets, have you ever wondered why you picked up a product that you were never intending to buy in the first place? Was it the packaging that impressed you or the way that the product was presented? Was it the free samples or the attractive price discount that lured you to add the product to your cart? Whatever it was, you bought the product and the business brand won by engaging more customers through effective shopper marketing strategies.   If, as marketers, we talk about the credit, it wouldn’t be wrong to say that the shopper marketing Read More

Bring Your Brand To Life Through Experiential Marketing

According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day!   Yes, messages are powerful. They create recognition, resonation, and influence. Remembering a catchy tune from a commercial may make someone more inclined to buy a certain cleaning product. A few bad Yelp reviews may steer someone away from choosing a restaurant. However, there is nothing more influential and powerful than an experience to motivate you to take action.   You buy the dish soap that made getting the grease off your pots and pans after Thanksgiving dinner easy. Read More

TRG named to The Silicon Review’s “10 Fastest Growing Digital Marketing Companies 2017” List

Right marketing and sales promotion tools in the right places at the right moments: The Regan Group “In 20 years, we have set a work culture at Regan group to be diverse, entrepreneurial, and multidisciplinary.” Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2017. But, before you rush to jump onto the latest trend bandwagon, take a look at these combat-ready promotional strategies designed by The Regan Group. Established in the year 1991, Regan puts the right sales promotion tools in the right places at the Read More

5 Secrets About Experiential Marketing That Mesmerize You

Today, the foundation of marketing is based on the customer-centric approach. Without this approach, the business brands do not have a real shot at winning the confidence of the audience and succeeding in their product sales. Among the many tried marketing techniques, experiential marketing gives the branding agency UAE, and those flourishing across the world, a chance to uplift their brand name by bringing in customers as a potential source for the evolution of the brand.   This amazing one on one relationship between the customer and the brand has its perks. Making the customers an active part of the Read More

How to Use Influencer Marketing for Your Event

Event Planners Miss Out on the Benefits of Influencer Marketing Event planners might be shortchanging the business by not tapping influencer marketing to reach potential customers. The way to promote a business brand has changed drastically in the last decades. In particular, the emergence of influencer marketing has gained traction as an effective method in business branding. Events are viewed as venues to gather people, expose the brand, and expand customer base. Connecting an event with influencers is a good strategy to attain success in brand awareness. By not exploiting influencer marketing, event planners are missing out on the advantages Read More

Content Marketing: Getting Started

According to the Content Marketing Institute, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”   Quality content is part of all forms of marketing: social media marketing, SEO, PR, PPC, inbound marketing, and more. Content marketing is the basis of all these forms of marketing so it is essential to have a strong content strategy.   If done successfully, content marketing can increase sales, save costs, and establish strong customer loyalty. There is a big difference Read More

Tis’ the Season to go Digital

    It’s been over a week since Halloween, which means it is officially the holiday season. Time to get ready for the biggest holidays of the year: Black Friday and Cyber Monday. According to Signal, 47% of consumers have already thought about gift ideas for the holiday season, which means they are starting the search process. Some even started as early as September, which means if you haven’t started preparing for the holiday season, you better start now.   This year is a huge shift for the retailer shipping experience. More consumers are shopping through digital platforms than ever. Read More

The Most Annoying Actions Brands Take on Social Media, According to Consumers

  There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had a social media profile as of 2016. With the ability to reach over three-fourths of the population, social media has become a huge platform to connect with consumers. However, the question that arises is whether or not your company is using social media in a way that is going to both attract consumers and maintain relationships with them?   According to recent research from Sprout Social, who surveyed more than 1,000 Read More