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All posts in TRG Happenings

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Sour Punch “Embrace Your Punch” Tour

9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps coming back to do more business. After The Regan Group (TRG) managed two successful tours for their Red Vines brand last year, The American Licorice Company (ALC) approached TRG to execute another tour for their Sour Punch brand.  And we delivered unprecedented results.   The Challenge? Differentiate Sour Punch from other sour candy brands on the market and reach millennials throughout the South and East Coast.   The Solution? TRG Read More

“Embrace Your Punch” tour kick-off at Hangout Fest!

GULF SHORES, AL (WALA) – Love Sour Punch Candy? Going to Hangout Fest? You are in luck! The “Embrace Your Punch” Tour is kicking off in Gulf Shores! Here are the details: Sour Punch®, one of America’s first sour candy brands, kicks off Summer 2018 with the “Embrace Your Punch” Tour at some of the biggest events happening around the country. The journey embarks this weekend on Friday May 18 at the Hangout Music Festival in Gulf Shores, Alabama where visitors will have the opportunity to experience a unique pop up event and sample one-of-a-kind Sour Punch® Twists designed specifically Read More

Bring Your Brand To Life Through Experiential Marketing

According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day!   Yes, messages are powerful. They create recognition, resonation, and influence. Remembering a catchy tune from a commercial may make someone more inclined to buy a certain cleaning product. A few bad Yelp reviews may steer someone away from choosing a restaurant. However, there is nothing more influential and powerful than an experience to motivate you to take action.   You buy the dish soap that made getting the grease off your pots and pans after Thanksgiving dinner easy. Read More

TRG named to The Silicon Review’s “10 Fastest Growing Digital Marketing Companies 2017” List

Right marketing and sales promotion tools in the right places at the right moments: The Regan Group “In 20 years, we have set a work culture at Regan group to be diverse, entrepreneurial, and multidisciplinary.” Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2017. But, before you rush to jump onto the latest trend bandwagon, take a look at these combat-ready promotional strategies designed by The Regan Group. Established in the year 1991, Regan puts the right sales promotion tools in the right places at the Read More

My Saint My Hero and TRG Partnership

  As a woman CEO, I am always excited to work with other women-owned businesses. Recently at TRG, we have welcomed My Saint My Hero to the TRG team and are ecstatic to announce that they have chosen TRG Fulfillment Warehouse as their distribution partner.   Amy D’Ambra is the founder of My Saint My Hero and Christine Rich is the president. In 2006, Amy found herself juggling a demanding business and trying to focus on her family as a mother of three. During a vacation in Italy, Amy realized that she needed a change in her life and she Read More

How We Created Buzz Through Experiential Marketing

An experience, as defined in the Merriam-Webster dictionary, is “the fact or state of having been affected by or gained knowledge through direct observation or participation.” Experiences are what create memories and lasting impressions for people. They give us a better understanding of what we come into contact with, which is why experiential marketing is such a powerful way to make consumers familiar with a brand.   But what exactly is experiential marketing?   It’s a type of marketing that allows people to encounter a brand. It can be touched or viewed in a physical space, and it tries to Read More

Meet Our VP of Client Services, Jessica

Jessica Smith Vice President, Client Services   Meet our VP of Client Services, Jessica! As a member of TRG’s team for over five years, she knows what it takes to ensure client satisfaction and thrives off of diverse projects and new challenges.   What accounts are you currently working on? Cuties Mandarins, Sun-Maid Raisins, Puffins Cereal, EA Games, Fandango Rewards, and Rubio’s.   What you’re most excited for from working on these accounts? I like that my clients are from different industries and have different needs. One hour I could be working on a customer loyalty program for a CPG Read More