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“Embrace Your Punch” tour kick-off at Hangout Fest!

GULF SHORES, AL (WALA) – Love Sour Punch Candy? Going to Hangout Fest? You are in luck! The “Embrace Your Punch” Tour is kicking off in Gulf Shores! Here are the details: Sour Punch®, one of America’s first sour candy brands, kicks off Summer 2018 with the “Embrace Your Punch” Tour at some of the biggest events happening around the country. The journey embarks this weekend on Friday May 18 at the Hangout Music Festival in Gulf Shores, Alabama where visitors will have the opportunity to experience a unique pop up event and sample one-of-a-kind Sour Punch® Twists designed specifically Read More

Heroes to CEO’s! Business minded Veteran’s have a chance to win one of three $25,000 grants!

Are you a Veteran with an entrepreneurial idea, or a business that needs a boost? Submit your business plan now for a chance to win a $25,000 grant to help turn your idea into a success. Bob Evans Farms is giving away three $25,000 Veterans only – business grants and coaching from investor and entrepreneur on ABC’s Shark Tank Daymon John. https://www.ourfarmsalutes.com/  

How Do You Measure Success? W.O.M.

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark study “Return of Word of Mouth” by Word of Mouth Marketing Association (WOMMA), the impact of consumer word of mouth was measured across in six diverse categories finding that consumer conversations both online and offline account for an average of 13% of sales. This means big dollars representing about $6 trillion dollars in annual consumer spending. Research and trends shows that consumers are increasingly looking to their social networks or Read More

Taking Your Promotions Online and to the Next Level

I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with the consumer, whether it was at a grocery store, movie cinema, or shopping mall. Nowadays we communicate with a global and instantaneous grip through gadgets, handheld devices, mobile phones, computers and at times (I wish it was more often) an enjoyable meal or some sort of social gathering. It’s not surprising that, in order for brands to reach their target audience, they have to engage with them across multi-media platforms, Read More