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Digital + Social Media Promotions

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Digital and Social Media Sweepstakes, Contests and Promotions on the Leading Edge of Consumer Engagement

There’s no denying the need for innovative digital and social media promotions as part of your overall marketing mix, just to keep up with the pack. But when you work with the right online marketing agency, excellent social media promotion will move you to the head of the pack. Today’s audiences are more fickle than ever – always fixating on the “best new thing” and constantly exploring new avenues and platforms for social interaction.

Cedar Cove Case Study

Explore a unique online experience and sweepstakes driving viewership for Hallmark Channel’s “Cedar Cove”

How to TRIGGER Engagement, Conversions + Evangelism

To navigate the digital landscape, you need the cutting-edge expertise of an integrated marketing agency like The Regan Group to walk you through every option — and provide the superior execution, analytics, real-time agility and superior conversion rates of an integrated digital engagement solution like our TRIGGER platform.

TRIGGER LogoVia TRIGGER, we deliver digital and social media sweepstakes, instant win contests, user-generated content contests and other creative solutions that leverage the best points of engagement, and drive superior results.

Our tech savvy is amplified thanks to our street smarts and strategic insights about salesmanship and what motivates consumers to connect with your brand – and then extend that connection to others!

Superior Results via Smarter Analytics

The industry norm for digital promotion conversions is 8%. TRG’s digital and social media promotion platform, TRIGGER, blows the doors off that number with an average conversion rate of more than 30%. How?

  • A full set of optimized social authentication tools: The metrics we gather give you both a macro-management view and the power to mine truly individual insights about each consumer.
  • You can connect to a consumer’s social media and data stream and custom-fit your targeting and re-targeting strategies, offers and messages to their personal wants and needs.
  • Your program dashboard allows powerful selectivity and real-time management.

TRG’s Digital Promotion Conversion Model

Digital Promotion Conversion Flow Chart

Legal, Technical and Program Administration

TRG promotions and marketing delivers both front- and back-end services that are vital to any promotions program. Most other “full-service” digital/social marketing agencies cannot offer these vital services, including global legal review, development, rules and regulations, bonding, fulfillment and more. This puts us in a unique position to be a turnkey provider of 360 services on the next frontier of consumer activation in:

  • Digital Marketing
  • Sweepstakes and Promotions Portals
  • Social Sweepstakes and Promotions

Behind-The-Scenes Execution

If a product or service doesn’t live on social, mobile and web platform, it’s not playing to win. TRG’s consistent success with developing and managing interactive projects includes turnkey handling of the minutia of execution, partnering with online influencers and bloggers, and staying on the leading edge of innovations – ensuring a digital campaign that will deliver real results.

  • Digital Project Administration
  • Legal, Rules & Regulation Writing
  • Microsite Design & Development
  • Social Media Sweepstakes & Contests
  • Social Media Portal/Page Design & Development
  • Applications & Games
  • Mobile Apps
  • User-Generated Content Promotions
  • Program Moderation & Curation
  • Social Media Influencer Programs
  • Word-of-Mouth and Bloggers
  • Social Media Listening
  • Social Media Management & Analytics
  • Search Engine Marketing
  • Video Production and Podcasting
  • Prize & Premium Sourcing
  • Complete Shipping & Fulfillment

Social Media Sweepstakes and Promotions

  • Upload and share photos and videos
  • Share a story, comment or poem
  • Rate an image, video, or other content
  • Vote on user-submitted content
  • Compete with teams of friends
  • Recruit friends for unique experiences
  • Can run on Facebook, Twitter, web, mobile
  • Can use custom-designed/branded templates, custom CSS
  • Available globally in multiple languages
  • Real-time targeting and re-targeting
  • Real-time moderation and curation

Give us a call today at 310.327.7321 to chat about how we can help you run a smarter digital and social media sweepstakes, contest or promotion.

digital promotions agency overview