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Entertainment Activation

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Entertainment Activation Expertise

As a full-service marketing agency, TRG has been delivering entertainment marketing, promotion and activation solutions since its inception. Founder Patti Regan’s expertise as a premier partnership and activation expert is nearly legendary, and has been recognized as truly groundbreaking in helping our clients achieve higher sales and higher engagement with their targeted audience.

For names like NBC, ABC, FOX, FX, Hallmark Channel, Paramount, Lionsgate, Dreamworks and many others, we’re a trusted resource for effectively activating audience engagement to help take their audience and networks to the next level of success in this competitive market.

Insight That Connects Brands With Properties

Beyond that, we’re experts in developing strategic partnerships between entertainment brands and CPG, automotive, technology and restaurant marketers, to name just a few.  As a full-service marketing agency,TRG intimately understands the needs of each partner: using tools like our proprietary digital conversion platform, shopper marketing expertise and experiential/event activation network, we drive the right kind of awareness and activation at the perfect touchpoints, maximizing ROI for everyone involved.


Entertainment Activation Across Every Category

  • Theatrical — TRG has supported the biggest releases with field marketing, strategic partnerships and alliances, digital and social media promotions, in-store and in-theater merchandising, product placement and integration and more.
  • Exhibitors — We’ve supported exhibitors with promotions and on-the-ground engagement events to drive buzz and anticipation around specific releases or exhibitor loyalty programs and promotions.
  • Home Video — For scores of releases, TRG’s integrated promotional strategies, partnership savvy and range of execution services have driven real results.
  • Television Networks –– From tune-in promotions and experiential tours to digital and social media contests and sweepstakes, TRG has worked with nearly every network of note.
  • Gaming — Whether a publisher or a platform provider, we can supply activation strategies and execution leveraging our entire toolkit.
  • Music — For acts and labels alike, we can mine longstanding relationships with venues, promoters, brands and more, and nurture innovative promotions and critical exposure.
  • Studio/Network Marketing Services — We work hand-in-hand with marketing services departments to deliver legal vetting of promotions, rules-and-regs writing, and enable top-flight fulfillment of every project.

Get Behind the Scenes and Ahead of the Game

As a full-service integrated marketing agency with 20+ years of success in activating entertainment marketing campaigns, TRG  works tirelessly on your behalf to make every program a seamlessly-functioning reality, leveraging a set of tools that let us deliver real and true integration that’s utterly turnkey, and available with single-source convenience:

  • Strategy, Creative + Execution — We’ve got full-service agency capabilities, delivered with the agility and responsiveness of a boutique provider.
  • Account Service — Our nonpareil account team are blue-chip experts in every form of entertainment activation, promotion and partnership.
  • Strategic Partnerships, Alliances and Cross-Promotions — Our reputation is based on being able to connect the right entertainment property or brand with the right CPG, QSR, tech or other brand partner, and even build multi-partner activation events.
  • Legal Services — Our on-call legal counsel is capable of vetting any program for legal compliance in over 40 countries worldwide.
  • Product Placement + Product Integration — We work in close collaboration with all parties to develop opportunities that make sense for the studio, network and brands alike.
  • Rules + Regulations — We’ll write the all-important guidelines for any sweepstakes or contest.
  • Digital + Social Media — TRG utilizes leading-edge user authentication and re-targeting tools for astonishing online, social media and mobile conversion rates of +30%.
  • Field Marketing and Experiential Marketing — A nationwide network of Brand Ambassadors and Digital Brand Ambassadors connects with insights-driven expertise in creating immersive events on behalf of any property.
  • Tchochke, Swag and Premium Sourcing — We can source and fulfill any promotional item associated with any program.
  • Print Production — Clients count on us  for agile, first-rate print production of any item, from mailers to media kits, POS to vehicle wraps and more.
  • Shipping + Fulfillment — Our 38,000-square-foot warehouse facility and web-based management systems mean we can pack and fulfill to suit any need.