KATALYST FILMS: NIKON'S "THE CHASE" W/ASHTON KUTCHER

KATALYST FILMS - NIKON :: KATALYST FILMS - NIKON :: Ashton's Twitter clues lead participants on an exciting chase through Austin! KATALYST FILMS - NIKON :: Winners are thrilled to get Nikon swag. KATALYST FILMS - NIKON :: Onlookers gloat at the new and adorable face of Nikon. KATALYST FILMS - NIKON :: The customized bus was transformed inside and out into an exclusive Nikon lounge KATALYST FILMS - NIKON :: Fans gather to see Ashton. Those who win a new Nikon camera in exchange for their old digital camera are more then ready to upgrade! KATALYST FILMS - NIKON :: Ashton shows off his Nikon technique. KATALYST FILMS - NIKON :: The thrill of the chase continues!
WE BOTH GOT NEW CAMERAS FROM ASHTON KUTCHER! …WE WERE PRETTY LUCKY! IT WAS COMPLETELY SURREAL AND AWESOME.
Carla Hutchins | Nikon "The Chase" Winner
PROJECT SUMMARY
Nikon celebrity endorser Ashton Kutcher, and his production company Katalyst Films, wanted an outside-the-norm idea to generate fresh awareness for the world-leading imaging brand. We helped them create “The Chase” mobile tour campaign for Nikon’s 18+ skew by inviting participants to chase Ashton through the streets of Austin during SXSW. Utilizing social media, people “checked-in” via Foursquare to catch Ashton, win Nikon products and receive giveaways and the next clue to his whereabouts. After four successful “hit and misses” Ashton was found and gave away tickets to the Nikon VIP meet and greet and surprised the crowd by swapping out their old digital imaging equipment for brand-new Nikon imaging gear. Say cheese.

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