SUCCESS WITH THE BLAIR WITCH PROJECT

The Blair Witch Project has gone from a $25K production to frightening sales  that are projected at $100 million. The Regan Group conceived  the video sales presentation for Artisan Entertainment which included a  hugely successful multi-tiered media campaign including radio,  newspapers
and the web.

To further hit the core demographic of young adults TRG executed a 40 market college campus promotion using campus radio & television, poster & flyer distribution, Halloween parties and midnight screenings.