CBS KIDSHOW

To support the launch of CBS Kidshow's Fall Season, The Regan Group made one child's fantasy come true in the "Ultimate Entertainment Sweepstakes." One lucky winner was the envy of all their friends as The Regan Group transformed their bedroom into "entertainment central" with the unbelievable Grand Prize of a state-of-the-art computer, 27" TV, Sega Dreamcast, VHS, and multi-disc CD player.

The promotion was supported by a 40 market television campaign, a point-of-entry in every Toys 'R' Us retail location, and on-line posting on the internet.