GOTO.COM BMW GIVEAWAY

GoTo.com was trying to drive up visits to their web site, with the help of The Regan Group the project was kicked into high gear with the "Bookmark for a BMW Z3 Roadster Sweepstakes."

On-line visitors perused the GoTo.com web site and created a bookmark which automatically entered them into the sweepstakes.

The lucky winner drove away in a shiny new BMW Roadster Z3, and GoTo.com received a slew of new bookmarks!