Assignment: Increase
viewership and awareness for X-Files. Strategy: Create an on-line sweepstakes.
Plan a visit to the "X-Files Declassified Sweepstakes" at www.fxnetworks.com
where the unknown becomes uncovered! All month, viewers entered the sweepstakes
simply by unscrambling X-Files clues from specific episodes from May
24-28, 1999. The grand prize was a visit to top secret X-Files locations
in beautiful Vancouver! Other prizes included briefcases for all of your undercover
work, Nokia phones for your secret phone calls, and X-Files gear to keep you
"with it"!
On-Line Sweepstakes:
An ideal promotional vehicle for the internet age. If you have a product/service
to promote, tie-in this interactive program to gain optimal reach.
We executed a national TV promotion
on Lifetime with :30 tags promoting the At First Sight contest
on-line at www.lifetimetv.com with a link to the MGM web site. Viewers
could enter to win a trip for two to the Fontana Spa at the Abbey at Lake
Geneva, WI with airfare provided by United Airlines. First prizes included
videos and soundtracks from At First Sight. This promotion, geared
at women 25-54, also tagged the "Ask Martha" (Martha Stewart)
radio show.
TV Promotion:
Hit the tube with your product and it will get noticed. We negotiate reach
and frequency in accordance with your goals and create a unique tag for
your :30 spot.
CBS radio advertisers who purchased
additional air time during off-hours received a special incentive: a trip for
them and their guest to beautiful Club Med Paradise Island, Bahamas. The Regan
Group coordinated the trip for 100 guests including resort accommodations, "Bohemian"
themed packages, transportation, on-site events, a reception, and a dinner.
Sales Incentive Programs:
If you want to incent your sales team or distributors, offer prizes to your
top sellers, and your sales are sure to go up!
Chucky's back
in his rampage of torment, but this time with a demonic sidekick in The
Bride of Chucky. And he's dominating radio waves in a 37 market radio
promotion touting a trip for two to visit Atlantic City near his burial
grounds. Farewell, Chucky...
Radio Promotions:
Snag some air time with your :60 spot and lots of promotional mentions
in key markets at top stations!
At Club Abex, the prize
is always right, that is, if you can outsell your associate. This year-long
sales incentive program for distributor sales reps offers quarterly rewards
for selling Abex display systems. Sales reps can win a lobster dinner,
Panasonic fax machine, Weber barbeque grill, Caribbean vacation, and more.
Points are accrued per dollar amount sold. Reps can track their progress
with a monthly statement or through a toll-free customer service line.
Club Abex's quarterly newsletter highlights top performers and showcases
prizes.
Sales Incentive Programs:
Remember, more incentives, more sales.
That's
right, Austin is back and stronger than ever in Austin Powers: The Spy
Who Shagged Me! In his smashing return, Austin (Mike Meyers) is just
as psychedelic in his groovy new mission. To promote part deux, New York
based New Line Entertainment is giving out at the Licensing '99 International
show a hot new premium item tying in with the soon-to-debut movie and license.
It's a retro luggage tag with the shagedelic claim: "This Ain't Your
Bag, Baby!"
Promotional Merchandise:
If you've got the target demo, we've got the ideas behind the creative merchandise!
We come up with the ideas, run them by you, and then deliver the goods to
your specifications.
