Clients + Work

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  • Sun-Maid Trolls Instant Win
    Sun-Maid Trolls Instant Win

    PROGRAM Sun-Maid Raisins partnered with DreamWorks on their tentpole film Trolls to create a unique 4Q promotion. SOLUTION/SUPPORT

  • Sun-Maid Bake it For Santa Hashtag  Sweepstakes
    Sun-Maid Bake it For Santa Hashtag Sweepstakes

    PROGRAM Sun-Maid Raisins wanted to show Santa that they cared about him this Christmas with a Bake it for Santa Promotion. SOLUTION/SUPPORT RESULTS

  • Cuties Snapchat UGC Sticker Contest
    Cuties Snapchat UGC Sticker Contest

    PROGRAM We were hired by Bailey Lauerman to manage the activation of a Snapchat UGC Contest for their client Cuties. The program ran for 4-weeks and was a fully integrated promotion. SOLUTION/SUPPORT The promotion included:

  • Sun-Maid Pan Movie Tickets Giveaway & Sweepstakes
    Sun-Maid Pan Movie Tickets Giveaway & Sweepstakes

    CHALLENGE Develop an eye catching platform to promote the premiere of Warner Bros’ new movie, PAN and Sun-Maid raisins product through a cross promotional microsite and multi-level sweepstakes offering a chance to instantly win free movie tickets and be entered to win 1 of 3 grand prizes. SOLUTION RESULTS

  • Sun-Maid Universal Studios Sweepstakes & Instant Win
    Sun-Maid Universal Studios Sweepstakes & Instant Win

    PROGRAM Sun-Maid partnered with Universal Studios Hollywood Theme Parks and the Minions Mayhem Ride to create a unique summer promotion. SOLUTION/SUPPORT

  • Polished Perfect Grand Opening Staffing
    Polished Perfect Grand Opening Staffing

    PROGRAM TRG was brought on board to help manage street teams and car flyering for Polished Perfect nail salons in Costa Mesa. We worked with the client to put together a strategy, a team, and all assets to make sure they were successful at driving traffic to their several locations in Orange County and traffic to their Costa Mesa Grand Opening Party. SOLUTION/SUPPORT

  • Panasonic eneloop 10th Anniversary
    Panasonic eneloop 10th Anniversary

    CHALLENGE Help raise brand awareness of Panasonic’s eneloop battery within the U.S. and increase social likes on Panasonic Baterries’ Facebook page from 200 to 5K. Secondary challenge was to generate interest of brand & product among core demo, F/M 22-45 and tech enthusiasts. STRATEGY + SOLUTION Timed in conjunction with eneloop’s 10th anniversary, TRG developed a promotional campaign, 10 for 10 – 10 Days of Giveaways To Celebrate 10 Years, which comprised of an individual sweepstakes (representing each year) that awarded exclusive Panasonic and eneloop products. Each sweepstake for the day was posted on Facebook and consumers were encouraged to Read More

  • Fandango Motts Secret Life of Pets
    Fandango Motts Secret Life of Pets

    CHALLENGE The Regan Group was challenged by Fandango to effectively execute and manage more than 20 unique rebate offers in response to multiple retail customers’ requests. The complexity of this expansive promotion activity was made even greater by the need for a 48 hour turn-around time for the processing and verification of receipts as well as efficient distribution of redemption codes to consumers. SOLUTION The Regan Group executed a comprehensive platform that utilized Optical Character Recognition as well as manual data input for various demographic information. This analysis created an overview of the client’s existing promotion strategy and uncovered numerous Read More

  • Kilo E-Liquid Black Series Sweepstakes
    Kilo E-Liquid Black Series Sweepstakes

    PROGRAM Kilo E-Liquids is a vaping liquid company that was new to running sweepstakes. Since, vaping is now a FDA regulated substance they turned to TRG for help making sure they were running a compliant sweepstakes and to manage all aspects of the promotion. SOLUTION/SUPPORT

  • Real Construction Digital Launch
    Real Construction Digital Launch

    PROGRAM JAKKS challenged The Regan Group to create an impactful and engaging digital advertising and marketing plan to launch the Real Construction brand in 2016. TRG developed a digital media plan that that will inspire moms and dads of boys 4-11 to purchase Real Construction products at Target as well as increase brand awareness and develop a long- lasting conversation with families. SOLUTION/SUPPORT  

  • Hallmark Channel Christmas Tree Maze tunt
    Hallmark Channel Christmas Tree Maze tunt

    CHALLENGE Create a PR-worthy stunt to kick-off and promote Hallmark Channel’s “Countdown To Christmas” programming and new holiday movie premieres. STRATEGY + SOLUTION Set a World Record. TRG decided to make a little history by building the world’s largest illuminated Christmas tree maze (4,000 sq ft) in the heart of Manhattan. Celebrity, Candace Cameron Bure joined Hallmark Channel VIPs and kids for the local Boys & Girls Club to kick-off the maze event and accept the Guinness Book of World Records certificate. RESULTS

  • Hallmark Universal Sweepstakes
    Hallmark Universal Sweepstakes

    PROGRAM Hallmark came to us with an Ad Sales promotion that they had secured with Universal Studios Orlando. SOLUTION/SUPPORT

  • Hallmark Perfect Proposal Sweepstakes & Contest
    Hallmark Perfect Proposal Sweepstakes & Contest

    PROGRAM To celebrate ”Wedding Month” in June, TRG created a sweepstakes and contest to drive engagement online for Hallmark viewers. The promotion tied in nicely with Hallmark’s programming slate and was a popular destination for their viewers. SOLUTION/SUPPORT

  • Energy Upgrade California & Wahoo’s Partnership
    Energy Upgrade California & Wahoo’s Partnership

    PROGRAM We secured a partnership with with Wahoo’s for our client Energy Upgrade California to spread their message about how to save energy and water conservation and save money on your bills. The program ran for 3-weeks and was a fully integrated promotion with in-store, online and experiential components. It was executed across 40 Wahoo’s locations in California. SOLUTION/SUPPORT The promotion included:

  • EA – Madden NFL 16 Play the Playmaker Sweepstakes
    EA – Madden NFL 16 Play the Playmaker Sweepstakes

    CHALLENGE To help support the launch of EA Sports’ 2016 issue of Madden Football, EA partnered with Walmart and Snickers Bars for the Madden NFL 16 Play the Playmaker Sweepstakes where consumers could enter for a chance to win the grand prize – the opportunity to play Madden NFL 16 with NFL Pro Patrick Peterson as well as other related prizes. STRATEGY + SOLUTION

  • EA – NFL 17 Madden “PLAY MADDEN EARLY” Gift with Purchase
    EA – NFL 17 Madden “PLAY MADDEN EARLY” Gift with Purchase

    PROGRAM Developed an eye catching platform to promote the launch of the NFL Madden 17 video game through a gift with purchase microsite at Walmart. People who purchased the digital download at Walmart stores before 8/23 were given a pincode on their receipt that could be entered on a microsite to play play NFL Madden 17 early and get a month of EA Access for free. SUPPORT/SOLUTION

  • Diaper Genie  Mommy Time Loyalty Rewards
    Diaper Genie Mommy Time Loyalty Rewards

    CHALLENGE Develop a loyalty program that works across multiple retailers that rewards Diaper Genie consumers for their purchases and creates brand loyalty within their mommy demo. SOLUTION/SUPPORT TRG developed a year long rewards loyalty program that allows users to upload their Diaper Genie purchase receipt from any retailer which carries Diaper Genie products. Users can earn points which can be stored within their personal user account on the Diaper Genie Mommy Time Rewards website. Points can be redeemed at any time for Fandango Reward cards (Sephora, Target, Movie Rewards, etc.). Users who opt-in to receive emails from Diaper Genie receive Read More

  • Fandango Dannon Yo Crunch
    Fandango Dannon Yo Crunch

    SOLUTION/SUPPORT Consumers who purchased one four-pack or four packages of single serves (in a single transaction), of specially-marked packages of Dannon YoCrunch at participating retailers between 6/17/16 and 9/9/16 would receive a $5 Fandango Promo Code good for Ghostbusters or any other movie. Consumers who purchased one eight-pack, twelve-pack or eighteen-pack of specially-marked packages of Dannon YoCrunch at participating retailers between 6/17/16 and 9/9/16 would receive a $13 Fandango Promotional Code.

  • AVP Beach Volleyball Tournament Staffing
    AVP Beach Volleyball Tournament Staffing

    PROGRAM TRG was brought on board to help manage street teams and tournament staff for AVP Beach Volleyball Tournaments in 8 markets (New Orleans, Huntington Beach, Cincinnati, Seattle, New York City, San Francisco, Chicago and Manhattan Beach) from April-September 2016. SOLUTION/SUPPORT

  • ACE Cash Express Millionaire Game
    ACE Cash Express Millionaire Game

    PROGRAM: Customers that used ACE Cash Express’ services at the retail level were all given a game scratcher card with an unique code to enter a sweepstakes for a chance to win $1MM. Others were able to obtain a unique code via a custom code generator on the microsite. SOLUTION/SUPPORT: TRG created and managed the launch of the sweepstakes from inception to end :

  • 5-hour energy yummification sweepstakes
    5-hour energy yummification sweepstakes

    CHALLENGE 5-Hour Energy needed an engaging contest platform that let loyal consumers share their best recipes that make 5-Hour Energy products taste better for a chance to win a share of $100,000. STRATEGY The Regan Group designed and programmed the Yummification Sweepstakes – a UGC contest within the Facebook platform where consumers could upload a brief video sharing their 5-Hour Energy “Yummification” recipe and name in a creative way. An easy step-by step infographic was created to clearly communicate the entry process and recipe rules.  Participants could share their entry on social accounts and view a video gallery of previous Read More

  • UNILEVER WIN LIKE A YANKEE DUANE READE PROMOTION
    UNILEVER WIN LIKE A YANKEE DUANE READE PROMOTION

    CHALLENGE Drive sales of Unilever’s lineup — AXE Hair, Dove Men+Care Hair, Suave Men Hair or Clear Men — with New York Yankees fans at Duane Reade, via a tie-in with Catalina. SOLUTION

  • CUTIES “SPREAD THE SWEETNESS” EVENT
    CUTIES “SPREAD THE SWEETNESS” EVENT

    CHALLENGE Create and organize exciting sampling events all over Los Angeles on Valentine’s Day to support the ongoing “I Want Cuties” promotion and drive brand awareness. STRATEGY + SOLUTION The L.A. Marathon Stadium to Sea run fell on Valentine’s Day. To capitalize on exposure and maximize reach, TRG developed a one day tour event using Periscope video and guerilla tactics throughout the marathon hot spots, Hollywood and West L.A. ending at a stationary event set-up for families at Westfield Century City Mall. RESULTS All 5,000 cuties samples were passed out Amazing exposure due to heavy crowds for the L.A. Marathon Read More

  • HALLMARK CHANNEL “COUNT THE KISSES” VALENTINE’S DAY SWEEPSTAKES
    HALLMARK CHANNEL “COUNT THE KISSES” VALENTINE’S DAY SWEEPSTAKES

    CHALLENGE Develop an engaging sweepstakes to promote Hallmark Channel’s Countdown to Valentine’s Day. STRATEGY + SOLUTION TRG created a sweepstakes where participants can play a digital “Count The Kisses” game to be entered for a chance to win. Each entrant could select a video clip from one of Hallmark Channel’s Valentine movies and count the kisses in the video. They then would register and be entered for a chance to win a luxurious Sandals vacation. RESULTS Exceeded the goal of 5,000 entries which is amazing for a 3-week promotion Many participants viewed the videos an additional videos to gain extra Read More

  • HALLMARK CHANNEL CEDAR COVE BIKE BRIGADE EVENT
    HALLMARK CHANNEL CEDAR COVE BIKE BRIGADE EVENT

    Cedar Cove was returning for a second season on The Hallmark Channel, so how could TRG uniquely generate buzz around Andie MacDowell’s show?

  • MRS. MEYERS “GET MESSY!” U.G.C. PROMOTION
    MRS. MEYERS “GET MESSY!” U.G.C. PROMOTION

    The task?  Whip up awareness of Mrs. Meyer’s Clean Day with a sparkling-clean new online user-generated-content promotion idea, working through XM agency Onboard Experiential.

  • VILLA FRESH ITALIAN KITCHEN “DECADES OF FUN” FACEBOOK SWEEPSTAKES
    VILLA FRESH ITALIAN KITCHEN “DECADES OF FUN” FACEBOOK SWEEPSTAKES

    The Villa Fresh Italian Kitchen restaurant chain asks us regularly to come up with truly fun, offbeat and innovative social media sweepstakes …and for their 50th anniversary, they wanted The Regan Group to create another rewarding and engagement-driving experience for fans.  

  • NBC + Sprint “THE VOICE” FRAMILY SWEEPSTAKES
    NBC + Sprint “THE VOICE” FRAMILY SWEEPSTAKES

    When NBC wanted to give fans of “The Voice” their own voice in a strategic partnership promotion with Sprint, TRG created a “Framily Sweepstakes” they could enter via microsite, social media, desktop or mobile. Viewers were asked to create a short video explaining which artist they’d want in their “Framily” and enter it… One lucky “Top Fan,” Dianna Brown from Festus, MO, won a VIP trip for her and her daughter Deryn to attend a taping of the show, go backstage, and were featured in a special Tweet from @NBCTheVoice. As with other sweepstakes programs for NBC, The Regan Group took on Read More

  • FORD FUSION & RENT THE RUNWAY POP-UP EVENTS
    FORD FUSION & RENT THE RUNWAY POP-UP EVENTS

    Ford Fusion and Rent the Runway delighted stylish women from coast to coast by hosting two outdoor “Test-Drive Style” pop-up events in New York and Los Angeles.

  • EA/WALMART TITANFALL DIGITAL + SOCIAL SWEEPSTAKES
    EA/WALMART TITANFALL DIGITAL + SOCIAL SWEEPSTAKES

    Our challenge?  Support the launch of Titanfall, Electronic Arts’ huge new Xbox One and PC game that was an enormous hit at E3 and other events, as it was released through the ever-important Walmart account channel. Our solution?  TRG developed the Titanfall Giveaway sweepstakes program as engaging as the game itself! The results? Conversion rates of +60%, with nearly 19,000 entries. Watch the video walkthrough!

  • HALLMARK CHANNEL VALENTINE’S DAY DIGITAL SWEEPSTAKES
    HALLMARK CHANNEL VALENTINE’S DAY DIGITAL SWEEPSTAKES

    Our job?  Support the Hallmark Channel’s slate of Valentine’s Day programming with a digital sweepstakes just as romantic and exciting as the shows themselves! So our The Heart of Valentine’s Sweepstakes got right to the heart of the matter and gave viewers a chance to indulge their romantic side. They could enter to win a romantic trip for two to the destination of their choice, from among…

  • ANIMAL PLANET PUPPY BOWL X INTERACTIVE FANTASY GAME
    ANIMAL PLANET PUPPY BOWL X INTERACTIVE FANTASY GAME

    Project: Discovery Channel called on The Regan Group to develop its first-ever interactive fantasy game to drive tune-in and engage viewers for its always-popular Animal Planet Puppy Bowl X (2014), their adorable version of the “other” big game. TRG developed a platform that allowed users to… The Puppy Bowl Fantasy Game was as successful as it was cute:  

  • BARBARA’S BAKERY LEGO PARTNERSHIP PROGRAM
    BARBARA’S BAKERY LEGO PARTNERSHIP PROGRAM

    To drive consumer awareness and retailer sell-in for Barbara’s Bakery’s partnership with LEGO, TRG used multiple building blocks to assemble a program around a partnership with The LEGO Movie. Critical to its success would be having the program include a wide range of account-specific merchandising and online iterations, a real key to sell-in and driving greater penetration and velocity for Barbara’s: Custom packaging merchandised the program on 1.5 million cartons of cereal A digital consumer sweepstakes leveraged Facebook & BarbarasGiveaways.com Every day, we gave away either  one Grand Prize trip to LEGOLAND California or Florida, THE LEGO MOVIE Lego building Read More

  • NIKON THE CHASE SXSW EXPERIENTIAL STUNT
    NIKON THE CHASE SXSW EXPERIENTIAL STUNT

    Nikon celebrity endorser Ashton Kutcher and his production company Katalyst Films wanted an outside-the-norm idea to generate fresh awareness for the world-leading imaging brand. We helped them create “The Chase” mobile tour campaign for Nikon’s 18+ skew, inviting participants to pursue Ashton through the streets of Austin during SXSW. Why SXSW?  It’s a huge social media event, obviously, with profound reach and effect on technology product influencers and ordinary consumers alike. People “checked-in” via Foursquare for hints on how to find Ashton, win Nikon products and receive giveaways and the next clue to his whereabouts. After four successful “hit and Read More

  • IHOP MELT AWAY GETAWAY GIVEAWAY
    IHOP MELT AWAY GETAWAY GIVEAWAY

    When IHOP debuted its new Griddle Melts, it came to TRG to support that launch with an innovative sweepstakes offering two entertaining means of entry: People could enter either by doing IHOP check-ins using Foursquare… .or by sharing their “favorite way to Melt Away” stories via our Facebook app! The Grand Prize? Five trips to the Grand Pineapple resort in the Caribbean. Second prizes: 8,000 $5 IHOP Gift Cards Over 37,000 “Melt Away” stories were posted during the course of the promotion!

  • HUAWEI + MARVEL STUDIOS GIFT-WITH-PURCHASE PROMOTION
    HUAWEI + MARVEL STUDIOS GIFT-WITH-PURCHASE PROMOTION

    We put the hammer down to help Huawei promote their cellphone sales: TRG executed a partnership program between Huawei Device USA and Marvel’s Thor: The Dark World via the digital “Make it Possible Holiday Campaign” gift-with-purchase promotion, driving purchases of Huawei Vitria and Huawei Prism II phones at participating retailers. Consumers who bought the phones were encouraged to visit our microsite and authenticate their identity via Facebook, Twitter, Foursquare or Google+ to register; after sending their phone receipt to Huawei, they got one of the following: Exclusive Marvel Thor: The Dark World footage download Exclusive Marvel Thor: The Dark World merchandise Reward Read More

  • SUN-MAID’S “THE LORAX” SWEEPSTAKES
    SUN-MAID’S “THE LORAX” SWEEPSTAKES

    TRG was called in to manage and execute a sweepstakes and rebate program to get consumers to engage – and purchase! – by leveraging  a partnership between Sun-Maid Raisins and Dreamworks/Universal’s DVD/Blu-Ray release of The Lorax. Consumers were able to go online, register to win either the grand prize – an eco-friendly home theater — or one of 100 first prizes, a DVD/Blu-Ray combo pack of The Lorax Or they could send in a rebate to receive $3.00 back on buying Sun-Maid and their own copy of the movie. TRG developed a branded microsite sweepstakes portal, the Rules and Regulations Read More

  • PAUL FRANK’S ACADEMY OF AWESOME EXPERIENTIAL TOUR
    PAUL FRANK’S ACADEMY OF AWESOME EXPERIENTIAL TOUR

    Saban Brands wanted to drive renewed awareness of the Paul Frank brand, so they turned to a trusted resource: TRG. The challenge?  Distinguish the iconic Julius as a stand-alone character and introduce his other fun friends, in a true brand experience exemplifying the sweetness and originality of Paul Frank! TRG developed a nationwide Academy of Awesome tour that visited “awesome” places all across the USA. The brand’s famous Winnebago was revamped into a modern hangout lounge in perfect keeping with the Paul Frank ethos. At each stop, fans enjoyed a Mobile Museum of vintage Paul Frank items, Ping-Pong, custom silk-screened Read More

  • FOX + DUNCAN HINES “NEW GIRL” PARTNERSHIP PROGRAM
    FOX + DUNCAN HINES “NEW GIRL” PARTNERSHIP PROGRAM

     When the most adorkable girl on TV went looking for a promotional partnership, TRG handled the introductions on behalf of FOX’s New Girl. TRG matched up FOX with Duncan Hines — a hookup that went waaaay better than most of those that befall the loftmates on New Girl (we’re looking at you, Schmidt!) —  and crafted the “New Girl and Duncan Hines Adorkable Cake Pop Contest” Facebook application Fans uploaded hundreds of pictures and recipes of New Girl-inspired cake pops.  Those same fans had access to downloads to host their very own “Bake & Watch” party. Duncan Hines and New Read More

  • CURACAO TOURISM TREASURE HUNT SWEEPSTAKES
    CURACAO TOURISM TREASURE HUNT SWEEPSTAKES

    M&C Saatchi and the Curacao Tourism Board came to TRG to run the Caribbean island’s biggest American sweepstakes ever: a chance to participate in a $500,000 hunt for hidden treasure! TRG executed an online sweepstakes that lasted 70 days, with a new prize winner every day! Each daily prize winner received an all-expenses-paid luxury trip for two to Curacao, complete with airfare, hotel, and spending money. Best of all, at the end of the promotion, ten additional sweepstakes winners won a trip to Curacao for the chance to participate in a hunt for Curacao’s $500,000 hidden treasure, as ten winners Read More

  • MACY’S STAR BEACH CAMPUS TOUR
    MACY’S STAR BEACH CAMPUS TOUR

    We wanted college students shivering in Chicago to hit Macy’s for all their Spring Break needs, so TRG held a “Star Beach” party at the iconic State Street store in early March, supported by a ten-campus tour of Chicago schools: The tour was staffed with sharp, attractive college-age brand ambassadors, and combined beachwear chic with smart cold weather gear…all of it available at Macy’s, of course! The tour visited schools including Northwestern, Loyola, the University of Chicago, University of Illinois and others, holding school-approved 4-hour promotional events at each. The State Street event had over 800 student attendees, and was Read More

  • HALLMARK CHANNEL: MAKE THE MOVE WITH MARTHA
    HALLMARK CHANNEL: MAKE THE MOVE WITH MARTHA

    It was big news when The Hallmark Channel lured The Martha Stewart Show from network syndication to their cable line-up.  To underscore that, we implemented an integrated sweepstakes alongside a hugely successful grassroots promotion that outfitted running clubs across the country with Martha gear—where they were actually stopped in their tracks, by fans and passersby, to chat about Martha. An estimated 500,000 impressions were made.  A Grand Prize sweepstakes for tickets and VIP access to a live taping of The Martha Stewart Show made this transition to cable a good thing. Brand ambassadors hit the streets dressed in Martha Stewart’s Read More

  • VILLA PASSPORT TO ITALY SOCIAL SWEEPSTAKES
    VILLA PASSPORT TO ITALY SOCIAL SWEEPSTAKES

    The most successful promotion ever for Villa Fresh Italian Kitchens, this social sweepstakes we created and executed made it splendido to get your friends on board.  On board a Venetian gondola, that is! Entrants increased their chance of winning by getting their Facebook friends to enter the contest, and “board their gondola.” Users could check their “gondolas” regularly to see  which of their friends had opted-in. It was hosted via a Facebook tab, and supported with in-store POS, weekly eCRM mailings, FB posts and more. The Grand Prize?  A trip for 2 to Rome, Tuscany and Venice.

  • AR.DRONE CELEBRITY + SOCIAL MEDIA + EXPERIENTIAL CAMPAIGN
    AR.DRONE CELEBRITY + SOCIAL MEDIA + EXPERIENTIAL CAMPAIGN

    The challenge for TRG?  Engaging the hypersaturated young male techno-buff demographic can be a tall order.  So when TRG was tasked to develop a social media strategy for Parrot’s much-anticipated AR.Drone, the Wi-Fi enabled quadricopter you control with your iPhone, iPad or iTouch, we partnered with the big guns: NBA superstar Steve Nash and pro skateboarder P. Rod.

  • SPIN MASTER LIV DOLLS USER GENERATED CONTENT CONTEST
    SPIN MASTER LIV DOLLS USER GENERATED CONTENT CONTEST

    The Liv Dolls exemplify the modern style and attitude of today’s tweens, so TRG helped the reigning “cool kid’s toy” innovator, Spin Master (Bakugan Battle Brawlers, Air Hogs), successfully engage the sugar-and-spice set! To coincide with a new season of the Liv Dolls show on Nickelodeon, we created a user generated content experience delivered via a sticky LIV YOUR WAY microsite. The microsite dually served as an interactive Liv Dolls “creation tool” and sweeps portal, allowing girls to create their own Liv Doll, in their own likeness, and become eligible to win from a $25,000 prize pool. Tweens chose from Read More

  • KUNG FU PANDA 2 PARTNERSHIP PROGRAM
    KUNG FU PANDA 2 PARTNERSHIP PROGRAM

    Sun-Maid and Dreamworks partnered to promote Kung Fu Panda 2, and needed inventive, buzzworthy, even emotionally-affecting ideas for making the connection between the movie and a classic brand.  So they turned to TRG! TRG secured Zoo Atlanta and Mattel as major program partners Zoo Atlanta named their newborn Panda “Po” after the movie’s hero Cross-promotion happened on Zoo Atlanta’s website and a customized microsite One Grand Prize Winner was awarded a VIP experience at the zoo, where they got to meet actual pandas! First Prize Winners received an exclusively-designed Kung Fu Panda Plush Po Doll by Mattel 55,000,000 FSI circulation Read More

  • ABC FAMILY + AEROPOSTALE RETAIL PARTNERSHIP PROGRAM
    ABC FAMILY + AEROPOSTALE RETAIL PARTNERSHIP PROGRAM

    ABC Family’s strategic partnership and shopper marketing initiative with Aeropostale, delivered by TRG, came to life in over 800 mall-based stores in 47 states

  • KATALYST – GILT GROUPE SAMPLE SALE
    KATALYST – GILT GROUPE SAMPLE SALE

    Gilt Groupe redefined the luxury, invitation-only sample sale market by taking it online and giving fashionistas instant access to the ultimate fashion and lifestyle products and experiences at staggeringly reduced prices.  What could they possibly do next? The answer: call on TRG to execute the “Gilt City” pop-up boutique. One day, one store, and 4,000 pieces of merchandise and $125,000 in revenue later, we’d delivered a shopping experience that re-set the barometer for cool chic.

  • KAWAII CRUSH USER GENERATED CONTENT CONTEST
    KAWAII CRUSH USER GENERATED CONTENT CONTEST

    To drive loyalty and buzz around Spin Master’s line of Kawaii Crush dolls, TRG devised a user generated content + social sweeps program that combined UGC and social behavior rewards, while remaining COPPA/CARU compliant. The promotion invited Kawaii Crush fans to enter to win a cash grand prize to spend on their favorite crush simply for “Liking” the Kawaii Crush Facebook page. Fans also could enter a Bonus Contest by uploading a photo of their daughter/niece/granddaughter describing her current crush, or up to 200 extra entries for downloading a Kawaii Crush product coupon, following Kawaii Crush on Instagram, opting in Read More

  • BEN 10 OMNIVERSE AUGMENTED REALITY CAMPAIGN
    BEN 10 OMNIVERSE AUGMENTED REALITY CAMPAIGN

    To promote Cartoon Network’s new show, TRG partnered with Bandai to launch a 3D augmented reality promotion that rewarded Ben 10 Omniverse toy purchases. By holding up one of the new toys to a webcam and entering the UPC code, kids could unlock one of five alien masks that turned their faces into one of Ben’s alien buddies. New masks were revealed each week, so as kids brought home new products, they could gain more unlocks and be automatically entered into a sweepstakes awarding a private Ben 10 premiere party with 50 or more of their friends at a local Read More

  • HALLMARK CHANNEL CEDAR COVE LAUNCH PROGRAM
    HALLMARK CHANNEL CEDAR COVE LAUNCH PROGRAM

    To help Hallmark Channel launch it new TV series, Cedar Cove, we developed a fully-integrated digital program that let viewers explore the show, the characters, and gave them the chance of a lifetime – literally! – to personally experience its laid-back lifestyle. TRG created a microsite, embedded at HallmarkChannel.com, featuring a “virtual Cedar Cove” where users can explore the seaside community, encounter its characters, find and collect hidden items to unlock show trivia, and more. A sweepstakes where we partnered with iloveinns.com and its 1,200 participating B&Bs awarded a grand prize of an annual vacation for the rest of your Read More

  • BEYBLADE BATTLE ASSOCIATION
    BEYBLADE BATTLE ASSOCIATION

    How do you keep older fans still engaged with your toy brand – and still attract younger kids? That was Hasbro’s challenge, and they brought it to TRG Our answer: wecreated the Beyblade Battle Association (BBA), a competitive “league” that would appeal to older kids – and be aspirational to younger ones! TRG developed a series of retailtainment activations at Walmart, Target, Toys ‘R’ Us and other retailers to support the initiative, capturing incremental display, delivering sales training and hold actual “BBA Tournaments” in the stores.

  • HBO + CINEMAX FREE WEEKEND MEDIA/EMAIL PROGRAM
    HBO + CINEMAX FREE WEEKEND MEDIA/EMAIL PROGRAM

    To make cable subscribers everywhere from East Orange to Westeros aware of the offer of a free preview weekend of HBO and Cinemax fare, TRG executed an outreach campaign featuring banners and targeted emails that got viewers excited about the opportunity to explore all the intrigues, adventures and excitement of some of the best entertainment on television. Even Tyrion Lannister couldn’t get jaded about a deal like that!

  • ABC ULTIMATE “LOST” FAN CONTEST
    ABC ULTIMATE “LOST” FAN CONTEST

    When the decade’s most iconic primetime television drama asks you to execute a video contest for their series finale –  you say YES! So TRG set to work creating a truly unique encounter between the loyal fans of LOST and the show: We wanted to inspire direct engagement between fans and the brand, so we gave viewers an opportunity to create an original :35 promo video spot for the series. Visitors to the show’s website or Youtube channel got to vote their favorite, and the winning video aired during the series finale — and the newly-crowned J.J. Abrams protégé got Read More

  • ABC RED CARPET TOUR
    ABC RED CARPET TOUR

    ABC Entertainment asked TRG to generate awareness for the network’s primetime lineup, connecting fans to their favorite ABC shows during the summer via an interactive experience that would drive all tune-in. We responded with a 10-market mobile tour centered around a stage show, giving ABC fans live entertainment, network-themed games, trivia, prizes and a special preview of the fall line-up, putting them literally “on the red carpet” with some of their favorite programs and celebrities! An ABC-branded truck provided over-the-road visibility as it transported the tour between markets TV host Matt Gallant emceed the tour’s 4-hour show, which included a Read More