HALLMARK CHANNEL “COUNT THE KISSES” VALENTINE’S DAY SWEEPSTAKES

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CHALLENGE
Develop an engaging sweepstakes to promote Hallmark Channel’s Countdown to Valentine’s Day.

STRATEGY + SOLUTION
TRG created a sweepstakes where participants can play a digital “Count The Kisses” game to be entered for a chance to win. Each entrant could select a video clip from one of Hallmark Channel’s Valentine movies and count the kisses in the video. They then would register and be entered for a chance to win a luxurious Sandals vacation.

  • TRG managed all aspects of the sweepstakes website development and programming
  • Participants could watch additional Hallmark Channel Valentine movie clips to count the kisses and earn and earn additional sweepstakes entries
  • Email blasts were sent out to engage interest
  • Analytics provided weekly
  • TRG handled winner selection and prize fulfillment

RESULTS

  • Exceeded the goal of 5,000 entries which is amazing for a 3-week promotion
  • Many participants viewed the videos an additional videos to gain extra entries
  • Participation amongst the main female demo was very high