HBO + CINEMAX FREE WEEKEND MEDIA/EMAIL PROGRAM

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To make cable subscribers everywhere from East Orange to Westeros aware of the offer of a free preview weekend of HBO and Cinemax fare, TRG executed an outreach campaign featuring banners and targeted emails that got viewers excited about the opportunity to explore all the intrigues, adventures and excitement of some of the best entertainment on television.

Even Tyrion Lannister couldn’t get jaded about a deal like that!