We put the hammer down to help Huawei promote their cellphone sales: TRG executed a partnership program between Huawei Device USA and Marvel’s Thor: The Dark World via the digital “Make it Possible Holiday Campaign” gift-with-purchase promotion, driving purchases of Huawei Vitria and Huawei Prism II phones at participating retailers.
Consumers who bought the phones were encouraged to visit our microsite and authenticate their identity via Facebook, Twitter, Foursquare or Google+ to register; after sending their phone receipt to Huawei, they got one of the following:
- Exclusive Marvel Thor: The Dark World footage download
- Exclusive Marvel Thor: The Dark World merchandise
- Reward code valid for a pair of Thor: The Dark World movie admissions
Our microsite included a clip from the movie, plus an opt-in to get news from Huawei Device USA and Marvel!