Over the course of several years, TRG executed over 50 various shopper marketing/POS, sweepstakes and digital programs supporting Paramount Farms, the world’s largest grower and processor of almonds and pistachios.
- Programs averaged over 260,000 online sweepstake entries.
- Eye-catching displays were set up in stores across the country.
- Sweepstakes were calibrated to the brands and target audiences:
- Travel Focused: Barcelona Escape, Greek Isle Get-Aways, Everybody’s Nuts
- Male Focused: Rev Up & Go, March Madness, Man Up!, Slam Dunk, Crunch Time
- The top national major retailers participated.
- Large regional independent chains also participated.
- Key account programs, reskinning and overlays were integral to the total program mix.
- Programs featuring in- and out-of-department displays.