FORD FUSION & RENT THE RUNWAY POP-UP EVENTS

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Ford Fusion and Rent the Runway delighted stylish women from coast to coast by hosting two outdoor “Test-Drive Style” pop-up events in New York and Los Angeles.

With the help of The Reagan Group, Ford and RTR were able to seamlessly deliver a sophisticated look and feel for the pop-ups at these bi-coastal events.  TRG helped create multi-functional spaces which included:

  • Ford Fusion experience including a guided walk around and in-car experience
  • Active Park Assist demonstration provided by Ford Fusion
  • In-car photo booth, with the capabilities to post photo to social feeds
  • Static car display
  • Styling station including dresses, accessories and changing rooms
  • Manicure Station
  • Refreshment Station
  • Brand Ambassador casting and management
  • Booking and permitting high-traffic venues – Columbus Circle in New York and the Americana at Brand in Los Angeles