Sun-Maid Raisins wanted to show Santa that they cared about him this Christmas with a Bake it for Santa Promotion.
- To participate in the sweepstakes users were asked to make a promise to Santa on Facebook, Instagram and/or Twitter and use the hashtag #bakeitforsanta and #sweepstakes for a chance to win one of five Holiday Baking Sets and one of hundred Sun-Maid gift boxes
- The site included an Oatmeal Raisin Cookie Recipe that could be downloaded.
- Digital advertising, online videos and social ads drove awareness for the promotion.
- The #BIFS hashtag was used 23,906 times, 61% of which was driven by Twitter.