Retail Strategy + Shopper Marketing

Home » Retail Strategy + Shopper Marketing

20+ Years of Shopper Marketing Success

As an expert shopper marketing and retail activation agency, TRG leverages effective shopper marketing strategies based on real insights to drive traffic and shopper engagement. We’ll get them into the store, steer them down the aisles, and give them the incentive or call-to-action that drives connection. Afterward, we’ll maintain that connection with seamless back-end fulfillment and customer loyalty tactics, as our shopper marketing capabilities reach wider and deeper than other offline or online marketing companies.

Experience + Innovation

We’ve got a blue-chip team of shopper marketing experts on staff. Together, their collective expertise runs across every category and channel. There’s hardly a SKU we haven’t touched in our 20-plus years on the job, whether at a grocery, C-store or mass merchandiser, from the biggest big-box stores down to the corner bodega. Putting that know-how to work for your next shopper marketing initiative means integrating time-tested techniques with digital, social and mobile innovations that let you “Activate the Instant” and create new loyalty for your brand.

Retail Store End-Cap Execution

Retailer Relationships, Account-Specific Expertise

Working in retail activation as long as we have – with the people we have on board – we’ve gained some close relationships with leading retailers.  That gives us an edge in matching their needs to our clients’ objectives.

ABC Family GREEK Aeropostale Cashier Area Merchandise

See how we partnered ABC Family and retailer Aeropostale in a traffic- and tune-in-driving program!

Our longtime relationships with retailers in every  channel ensures we can connect brands, retailers and consumers through customized, account-specific programs. Our  track record includes sweepstakes, special displays, co-branded microsites, social media promotions, apps, store events and many other tactics that work as part of larger partnership strategies.

POS + Merchandising

As a shopper marketing agency, TRG helps you win the battle at the shelf, with clutter-cutting merchandising solutions that speak with your unique brand voice and work within the context and placement parameters of every channel. Because each store has its own unique needs and customer base, you’ll want a shopping marketing agency that understands what works for different retailers: POP mapping for Walmart won’t be the same for Kroger, or Shop ‘n Save or Circle K or the wide array of retailers we’ve worked with over the years.

Digital, Social + Mobile Integration

8th Continent SoyMilk - We Rock Promotion

For Heritage Foods/8th Continent Soymilk, TRG integrated an entertainment alliance, POP, online, social media, field marketing and account-specific promotions — and quenched the brand’s thirst for significantly-increased sales!

The mobile Web is where more and more activation battles are being won — or lost. As a shopper marketing company with digital expertise, TRG can bring you solutions that engage customers on smartphones or other mobile devices.  Both in the store and away, TRG helps you drive shoppers straight to the shelves — and help you keep them coming back.

By meshing social media, digital promotions, CRM, POS and store events in an integrated strategy, you’ll realize truly integrated results.

Store Events, Experiences + Sampling

Paramount Farms Promotional Pieces

For Paramount Farms and its Sun-Kist lines, we executed dozens of in-store programs, integrating everything from dynamic POP to sweepstakes.

Whether we’re putting trained brand ambassadors and field teams on the ground to conduct sampling events or creating experiential tours and “retailtainment” shop-in-shop installations, TRG delivers indelible, memorable and motivating shopper experiences and one-to-one encounters.