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All posts tagged augmented reality

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The oncoming (augmented) reality: Augmented Activation Environments

Lots of marketers have been adopting augmented reality as a shiny bell-and-whistle of their integrated programs over recent years.  It’s being used everywhere from the impressive Walmart & Marvel in-store initiatives around Avengers and Amazing Spider-Man to IKEA catalogues and auto shows where the actual vehicle doesn’t even have to be there for people to explore it. But this story from WIRED points to how one marketer – in this case, Motorola – points the way ahead on where AR can go, for both entertainment and for consumer activation, by creating virtual stories where a user can become immersed; in Read More