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All posts tagged brand personality

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Bring Your Brand To Life Through Experiential Marketing

According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day!   Yes, messages are powerful. They create recognition, resonation, and influence. Remembering a catchy tune from a commercial may make someone more inclined to buy a certain cleaning product. A few bad Yelp reviews may steer someone away from choosing a restaurant. However, there is nothing more influential and powerful than an experience to motivate you to take action.   You buy the dish soap that made getting the grease off your pots and pans after Thanksgiving dinner easy. Read More

The Most Annoying Actions Brands Take on Social Media, According to Consumers

  There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had a social media profile as of 2016. With the ability to reach over three-fourths of the population, social media has become a huge platform to connect with consumers. However, the question that arises is whether or not your company is using social media in a way that is going to both attract consumers and maintain relationships with them?   According to recent research from Sprout Social, who surveyed more than 1,000 Read More