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All posts tagged Experiential Marketing

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Sour Punch “Embrace Your Punch” Tour

9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps coming back to do more business. After The Regan Group (TRG) managed two successful tours for their Red Vines brand last year, The American Licorice Company (ALC) approached TRG to execute another tour for their Sour Punch brand.  And we delivered unprecedented results.   The Challenge? Differentiate Sour Punch from other sour candy brands on the market and reach millennials throughout the South and East Coast.   The Solution? TRG Read More

Bring Your Brand To Life Through Experiential Marketing

According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day!   Yes, messages are powerful. They create recognition, resonation, and influence. Remembering a catchy tune from a commercial may make someone more inclined to buy a certain cleaning product. A few bad Yelp reviews may steer someone away from choosing a restaurant. However, there is nothing more influential and powerful than an experience to motivate you to take action.   You buy the dish soap that made getting the grease off your pots and pans after Thanksgiving dinner easy. Read More

5 Secrets About Experiential Marketing That Mesmerize You

Today, the foundation of marketing is based on the customer-centric approach. Without this approach, the business brands do not have a real shot at winning the confidence of the audience and succeeding in their product sales. Among the many tried marketing techniques, experiential marketing gives the branding agency UAE, and those flourishing across the world, a chance to uplift their brand name by bringing in customers as a potential source for the evolution of the brand.   This amazing one on one relationship between the customer and the brand has its perks. Making the customers an active part of the Read More

How We Created Buzz Through Experiential Marketing

An experience, as defined in the Merriam-Webster dictionary, is “the fact or state of having been affected by or gained knowledge through direct observation or participation.” Experiences are what create memories and lasting impressions for people. They give us a better understanding of what we come into contact with, which is why experiential marketing is such a powerful way to make consumers familiar with a brand.   But what exactly is experiential marketing?   It’s a type of marketing that allows people to encounter a brand. It can be touched or viewed in a physical space, and it tries to Read More