This is top bar text - It can always be disable in options panel
Follow Us -

All posts tagged field marketing

Home » All posts tagged field marketing

How Do You Measure Success? W.O.M.

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark study “Return of Word of Mouth” by Word of Mouth Marketing Association (WOMMA), the impact of consumer word of mouth was measured across in six diverse categories finding that consumer conversations both online and offline account for an average of 13% of sales. This means big dollars representing about $6 trillion dollars in annual consumer spending. Research and trends shows that consumers are increasingly looking to their social networks or Read More

Success is Simple: 7 Guidelines for a Great Event Marketing Idea

When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing we’ve learned over the years is that the best creative and execution ideas are the simplest.   Not always the “most basic” or “dumbed-down,” but event marketing strategies and tactics that strive for total clarity, making it that much easier to engage an audience. Case in point?  Just last month, The Regan Group had the opportunity to deliver a P.R./buzz-building event marketing program for client The Hallmark Channel to support the Read More

When Cedar Cove Came to Manhattan!

Here’s a shout-out to all the great teammates who put together an awesome buzz-building event on behalf of The Hallmark Channel’s second season of Cedar Cove — clients, brand ambassadors, partners and TRGers alike!

Our “Andie’s Army” Bikes Manhattan for The Hallmark Channel!

We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event! That just might be Andie MacDowell, in character as Olivia from Debbie Macomber’s Cedar Cove, you see biking around Manhattan tomorrow – or it might not. A “Cedar Cove Bike Brigade,” made up of MacDowell and 70 lookalikes (complete with Mark Holden scarves), celebrate season two of the Hallmark Channel series by pedaling through the Big Apple, giving onlookers a chance to Tweet or Instagram them with #cedarcovetv for a chance to win a bike. “We Read More

TRG Helped AYSO Set a World Record with #Soccerfest14!

If you want so see some happy faces last weekend, TRG could have shown you a few.  Well…a lot more than just a few! The first world record for the Biggest Pick-up Soccer Game on Earth was set on Saturday, May 3, as 14,628 youth soccer players in nearly 140 communities across the U.S. joined up to celebrate the American Youth Soccer Organization’s (AYSO) landmark 50th Anniversary.  And The Regan Group was there from the start in helping to organize, partner and execute this event! Open to both AYSO and guest players, the pick-up style national event spotlighted soccer and Read More

Spreading Holiday Cheer, One Antler at a Time!

Here’s a program that was a sleighful of fun to develop and execute!  To raise awareness and tune-in for its annual holiday programming event, “Countdown to Christmas,” The Hallmark Channel looked to TRG to deck the halls with a fresh-cut idea in field/experiential marketing. We spread the word – and holiday cheer — by partnering Hallmark Channel with 100 local independent Christmas tree lots in ten major markets across the country, from New York and Boston to Chicago, Atlanta and Seattle.  Families on the hunt for the perfect live Christmas tree could visit a Hallmark Channel-branded lot with free giveaways, Read More