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All posts tagged Red Vines

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Sour Punch “Embrace Your Punch” Tour

9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps coming back to do more business. After The Regan Group (TRG) managed two successful tours for their Red Vines brand last year, The American Licorice Company (ALC) approached TRG to execute another tour for their Sour Punch brand.  And we delivered unprecedented results.   The Challenge? Differentiate Sour Punch from other sour candy brands on the market and reach millennials throughout the South and East Coast.   The Solution? TRG Read More

Bring Your Brand To Life Through Experiential Marketing

According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day!   Yes, messages are powerful. They create recognition, resonation, and influence. Remembering a catchy tune from a commercial may make someone more inclined to buy a certain cleaning product. A few bad Yelp reviews may steer someone away from choosing a restaurant. However, there is nothing more influential and powerful than an experience to motivate you to take action.   You buy the dish soap that made getting the grease off your pots and pans after Thanksgiving dinner easy. Read More