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All posts tagged social media

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Sour Punch “Embrace Your Punch” Tour

9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps coming back to do more business. After The Regan Group (TRG) managed two successful tours for their Red Vines brand last year, The American Licorice Company (ALC) approached TRG to execute another tour for their Sour Punch brand.  And we delivered unprecedented results.   The Challenge? Differentiate Sour Punch from other sour candy brands on the market and reach millennials throughout the South and East Coast.   The Solution? TRG Read More

Content Marketing: Getting Started

According to the Content Marketing Institute, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”   Quality content is part of all forms of marketing: social media marketing, SEO, PR, PPC, inbound marketing, and more. Content marketing is the basis of all these forms of marketing so it is essential to have a strong content strategy.   If done successfully, content marketing can increase sales, save costs, and establish strong customer loyalty. There is a big difference Read More

The Most Annoying Actions Brands Take on Social Media, According to Consumers

  There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had a social media profile as of 2016. With the ability to reach over three-fourths of the population, social media has become a huge platform to connect with consumers. However, the question that arises is whether or not your company is using social media in a way that is going to both attract consumers and maintain relationships with them?   According to recent research from Sprout Social, who surveyed more than 1,000 Read More

How to Use Contests and Sweepstakes for Increased Social Media Engagement

When it comes to interacting and connecting with customers, you are always on the lookout for existing and new strategies. When it comes to gaining engagement, social media contests, sweepstakes, and giveaways are hard to beat. Contests pump up the excitement of the fans of a brand. And if done right, they encourage sharing among other fans and motivate them to spread the word about giveaways. Launching a contest through the social media channel of your choice is great and can be the best way to engage with customers. Also, it provides valuable data which can be used in your Read More

How Digital Disruption has Changed the Marketing Industry

Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride home from the airport meant hailing a taxi instead of tapping the screen of your smartphone to request an Uber or Lyft ride? Well, those days are now a distant memory and a thing of the past.   Digital technology is everywhere. It is so much a part of everyday life, that it is hard to imagine the world without it. How could we ever get from point A to Read More

How Do You Measure Success? W.O.M.

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark study “Return of Word of Mouth” by Word of Mouth Marketing Association (WOMMA), the impact of consumer word of mouth was measured across in six diverse categories finding that consumer conversations both online and offline account for an average of 13% of sales. This means big dollars representing about $6 trillion dollars in annual consumer spending. Research and trends shows that consumers are increasingly looking to their social networks or Read More

Forget About Followers: 10 Tips for Nurturing Social Media Evangelists

“Following” is a pretty inadequate expectation of your social media fanbase, if you think about it while wearing your marketing hat. Nowadays you need proactivity from people who like your brand on social media channels. Every consumer is a prospective evangelist; every post or reply is a chance to generate sharable content. So a marketer has to figure out how to convert passive “followers” into energetic brand proponents.

Check Out TRG’s 50th Anniversary Facebook Sweepstakes for Villa Fresh Italian Kitchen

It’s the 50th anniversary for one of our favorite clients, Villa Fresh Italian Kitchen, so take a look at the sweepstakes we conceived and executed to celebrate the occasion! By playing an interactive trivia game that asks puzzlers based on trivia from each of the five decades of Villa’s history of serving up delightful Italian deliciousness to customers, we’re both engaging and entertaining consumers and driving awareness and loyalty. Full credit to Villa, who challenges us regularly to come up with truly fun, offbeat and innovation-based approaches…and to the TRG team for executing with timeless focus and creativity!