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All posts tagged strategies

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Activation 101: Classic Tips for Using Sales Promotion to Activate Your Consumers

  For marketing campaigns to be successful in arousing consumer demand, businesses have to know what their consumers want…and find the right way to get that message to them.   That’s hard work, yet success depends on more than just about reaching consumers.  You’ve got to convert them, and using consumer activation and sales promotion strategies is critically important to that process — now more than ever, what with the enormous competition for the consumer’s attention, let alone for their dollar. It’s the “last yard” in marketing: how do you get consumers to take that final step of purchase or conversion? Read More