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All posts tagged TRG Clients

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How Do You Measure Success? W.O.M.

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark study “Return of Word of Mouth” by Word of Mouth Marketing Association (WOMMA), the impact of consumer word of mouth was measured across in six diverse categories finding that consumer conversations both online and offline account for an average of 13% of sales. This means big dollars representing about $6 trillion dollars in annual consumer spending. Research and trends shows that consumers are increasingly looking to their social networks or Read More

Our Sun-Maid “Boxtrolls” Partnership Promotion Launches!

“Boxtrolls” is tracking to be the next big animation hit for Universal, and TRG has put together a back-to-school movie ticket giveaway promotion on behalf of longtime client Sun-Maid to take advantage of the opportunity. We’re giving away 5,000 pairs of tickets, handling execution of the website and fulfillment of the entire program, which will run through November.  That includes all the technical management that goes into delivering a turnkey digital sweepstakes like this, of course, as well as dealing with all promotional partners, and working hand-in-hand with Sun-Maid’s other agencies. So make a quick visit to Sun-Maid’s promotional page Read More

All Hail Efrain Tapia, TRG’s “King of the Month!”

He’s our tireless “Rajah of Receiving” who makes sure things operate smoothly and smartly, and he’s a guy who certainly has a way with a crown.  That cape ain’t too shabby, either. But to be serious: Efrain is a huge asset to everything we do at TRG and our full-service warehouse and logistics operation, and a good teammate — that smile you see in the picture isn’t for the camera, but is a permanent fixture for co-workers and customers. His good humor, spirit and get-to-it attitude are infectious…and that’s why he’s our “King of the Month!

“Win Like a Yankee” Sweepstakes with Unilever

Take a look at this just-launched program for Unilever and Duane Reade stores in the New York City area, designed to drive purchase in store and consumer engagement after the fact. When a Duane Reade shopper purchases participating Unilever products (Dove, Axe, Suave and others), they receive a Catalina coupon at register with a code to enter our sweepstakes, which offers prizes that will make any fan of the Bronx Bombers take a swing at this sweeps! We’re combining daily prizing with an alluring grand prize for any Yankees fan — the winner will actually meet a Yankee player and enjoy other VIP experiences with the club. Read More

Meet our SoCal Gas Mobile Tour Trailer!

It was pretty much like Christmas morning around TRG this past Friday, as we rushed out to open up our big new present: the SoCal Gas Solar Water Heating education tour trailer, the mainstay of a summerlong experiential mobile tour, which pulled into TRG for its initial shakedown! We not only checked over the brand new trailer and all its features, but also conducted a training day with our exceptionally-sharp cadre of tour managers and brand ambassadors who’ll be accompanying the unit as it crisscrosses Southern California over the next few months, spreading the word about how to conserve energy, Read More