How to Use Influencer Marketing for Your Event

Event Planners Miss Out on the Benefits of Influencer Marketing Event planners might be shortchanging the business by not tapping influencer marketing to reach potential customers. The way to promote a business brand has changed drastically in the last decades. In particular, the emergence of influencer marketing has gained traction as an effective method in business branding. Events are viewed as venues to gather people, expose the brand, and expand customer base. Connecting an event with influencers is a good strategy to attain success in brand awareness. By not exploiting influencer marketing, event planners are missing out on the advantages Read More

My Saint My Hero and TRG Partnership

  As a woman CEO, I am always excited to work with other women-owned businesses. Recently at TRG, we have welcomed My Saint My Hero to the TRG team and are ecstatic to announce that they have chosen TRG Fulfillment Warehouse as their distribution partner.   Amy D’Ambra is the founder of My Saint My Hero and Christine Rich is the president. In 2006, Amy found herself juggling a demanding business and trying to focus on her family as a mother of three. During a vacation in Italy, Amy realized that she needed a change in her life and she Read More

The Top 5 Reasons I am Grateful This Year as a Woman CEO:

Thanksgiving is more than just a day that friends and family gather around a table of turkey, stuffing, and mash potatoes—It’s also a day to reflect and to consider all of the things that you are thankful for. 2016 has been quite a tumultuous year, full of plenty of unexpected twists and turns. Amidst all of the day-to-day responsibilities and chaos, we can all lose sight at times, of the things that we are grateful for. This year, as I sat amongst my friends and family, I could not help but feel a sense of bliss and gratitude for all Read More

Content Marketing: Getting Started

According to the Content Marketing Institute, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”   Quality content is part of all forms of marketing: social media marketing, SEO, PR, PPC, inbound marketing, and more. Content marketing is the basis of all these forms of marketing so it is essential to have a strong content strategy.   If done successfully, content marketing can increase sales, save costs, and establish strong customer loyalty. There is a big difference Read More

Tis’ the Season to be Digital

It’s been over a week since Halloween, which means it is officially the holiday season. Time to get ready for the biggest holidays of the year: Black Friday and Cyber Monday. According to Signal, 47% of consumers have already thought about gift ideas for the holiday season, which means they are starting the search process. Some even started as early as September, which means if you haven’t started preparing for the holiday season, you better start now.   This year is a huge shift for the retailer shipping experience. More consumers are shopping through digital platforms than ever. Last year Read More

How We Created Buzz Through Experiential Marketing

Experiences are what create memories and lasting impressions. They give people better understanding, which is why experiential marketing is a powerful way to make consumers familiar with your brand.   Experiential marketing can be touched or viewed in a physical space and it tries to engage as many of the human senses as possible. Companies use it to give their brands a tangible presence in their consumer’s lives and to get people participating. It helps consumers “experience” a brand, hence the name.   Experiential marketing strategies can be as small scale as individual sampling at a festival or as large Read More

The Most Annoying Actions Brands Take on Social Media, According to Consumers

There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista 78% of the U.S. population, as of 2016, has a social media profile. With the ability to reach over three-fourths of the population, social media has become a huge platform to connect with consumers. However, the question that arises is whether or not your company is using social media in a way that is going to both attract consumers and maintain relationships with them?   According to recent research from Sprout Social, who surveyed more than Read More