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Sour Punch “Embrace Your Punch” Tour

9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps coming back to do more business. After The Regan Group (TRG) managed two successful tours for their Red Vines brand last year, The American Licorice Company (ALC) approached TRG to execute another tour for their Sour Punch brand.  And we delivered unprecedented results.   The Challenge? Differentiate Sour Punch from other sour candy brands on the market and reach millennials throughout the South and East Coast.   The Solution? TRG Read More

“Embrace Your Punch” tour kick-off at Hangout Fest!

GULF SHORES, AL (WALA) – Love Sour Punch Candy? Going to Hangout Fest? You are in luck! The “Embrace Your Punch” Tour is kicking off in Gulf Shores! Here are the details: Sour Punch®, one of America’s first sour candy brands, kicks off Summer 2018 with the “Embrace Your Punch” Tour at some of the biggest events happening around the country. The journey embarks this weekend on Friday May 18 at the Hangout Music Festival in Gulf Shores, Alabama where visitors will have the opportunity to experience a unique pop up event and sample one-of-a-kind Sour Punch® Twists designed specifically Read More

Heroes to CEO’s! Business minded Veteran’s have a chance to win one of three $25,000 grants!

Are you a Veteran with an entrepreneurial idea, or a business that needs a boost? Submit your business plan now for a chance to win a $25,000 grant to help turn your idea into a success. Bob Evans Farms is giving away three $25,000 Veterans only – business grants and coaching from investor and entrepreneur on ABC’s Shark Tank Daymon John. https://www.ourfarmsalutes.com/  

How Amazon is Changing Fulfillment and Inventory Management

People are becoming increasingly aware of the impact that Amazon and e-commerce are having on society today. When we think about this, most of us tend to view this as a phenomenon that’s occurring strictly in retail. However, this “Amazon Effect” has a significant impact that reaches all levels of inventory and supply chain management. The reality is that manufacturing industry is experiencing a lot of change that requires manufacturers to speed up order turnaround times to remain competitive. There is a lot of pressure for goods to reach the market faster, and this has led to changes in the Read More

How To Launch An Effective And Result Driven Shopper Marketing Campaign

While shopping in markets, have you ever wondered why you picked up a product that you were never intending to buy in the first place? Was it the packaging that impressed you or the way that the product was presented? Was it the free samples or the attractive price discount that lured you to add the product to your cart? Whatever it was, you bought the product and the business brand won by engaging more customers through effective shopper marketing strategies.   If, as marketers, we talk about the credit, it wouldn’t be wrong to say that the shopper marketing Read More

Bring Your Brand To Life Through Experiential Marketing

According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day!   Yes, messages are powerful. They create recognition, resonation, and influence. Remembering a catchy tune from a commercial may make someone more inclined to buy a certain cleaning product. A few bad Yelp reviews may steer someone away from choosing a restaurant. However, there is nothing more influential and powerful than an experience to motivate you to take action.   You buy the dish soap that made getting the grease off your pots and pans after Thanksgiving dinner easy. Read More

TRG named to The Silicon Review’s “10 Fastest Growing Digital Marketing Companies 2017” List

Right marketing and sales promotion tools in the right places at the right moments: The Regan Group “In 20 years, we have set a work culture at Regan group to be diverse, entrepreneurial, and multidisciplinary.” Augmented reality, live video streaming, data visualization: There’s plenty of hype about which digital marketing trends will hit the big time in 2017. But, before you rush to jump onto the latest trend bandwagon, take a look at these combat-ready promotional strategies designed by The Regan Group. Established in the year 1991, Regan puts the right sales promotion tools in the right places at the Read More

5 Secrets About Experiential Marketing That Mesmerize You

Today, the foundation of marketing is based on the customer-centric approach. Without this approach, the business brands do not have a real shot at winning the confidence of the audience and succeeding in their product sales. Among the many tried marketing techniques, experiential marketing gives the branding agency UAE, and those flourishing across the world, a chance to uplift their brand name by bringing in customers as a potential source for the evolution of the brand.   This amazing one on one relationship between the customer and the brand has its perks. Making the customers an active part of the Read More