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Home » Our Work » 8th Continent Soymilk Launches “Looking’ Good Feelin’ Good” Campaign using TRG 360 Approach

8th Continent Soymilk Launches “Looking’ Good Feelin’ Good” Campaign using TRG 360 Approach

8th Continent Soymilk and TV Guide Network Launch Nationwide Sweepstakes to Help Moms ‘Look Good and Feel Good’. The campaign heavily integrates TRG’s 360 Consumer Engagement model from conception to execution.

LOS ANGELES, Jan 12, 2012 /PRNewswire/ — 8th Continent Soymilk from Stremicks Heritage Foods has teamed up with TV Guide Network and its new series “Hollywood Girls Night” to launch a sweepstakes called “Lookin’ Good, Feelin’ Good” to promote healthy and active living Consumers who are committed to maintaining a healthier, well-balanced lifestyle for their family can enter for a chance to win an all-expenses paid trip to a luxury five-star resort and spa in either Laguna Beach, Calif. or Boca Raton, FL at www.8thcontinent.com. In addition, the winner will receive a $5,000 donation to a school of their choice to benefit a physical education program.

“The success of our previous ‘Ultimate Moms Club’ sweepstakes with TV Guide Network, has encouraged us to continue to reward active consumers who promote healthy living among their family and friends in a fun, engaging way,” said Sam Stremick, Vice President of Marketing, Stremicks Heritage Foods. “As 8th Continent Soymilk is dedicated to healthy lifestyles and fitness education, we are inspired by our consumers who work hard to do this every single day because we know it’s not always easy.”

Beginning now until April 17, 2012, consumers who visit the Lookin’ Good Feelin’ Good Facebook fan pagewww.facebook.com/8thcontinentsoy or the 8th Continent Website www.8thcontinent.com can enter to win the grand prize by participating in weekly challenges. Participants can also vote on the community’s responses in the forums, share feedback and tips and encourage one another. All entrants also receive a $1.00 off 8th Continent Soymilk coupon.  As the only soymilk approved by the American Heart Association, 8th Continent Soymilk is dedicated to providing benefits and nutrients for those who can’t drink milk or prefer soymilk.

In addition to the Grand Prize of an all-expenses paid trip to California or Florida, 10 first prize winners will receive a $2,500 physical education program donation to a school of their choice. Twenty second prize winners will receive a $1,000 physical education program donation and 50 third prize winners will receive a $500 physical education program donation to the school of their choice. Nearly 100 schools will

benefit from the participation of Lookin’ Good Feelin’ Good entrants and 8th Continent Soymilk.

To promote the November launch of its television special, “Hollywood Girls Night,” starring Ali Landry (former Miss USA, model and actress) and Alison Sweeney (The Biggest Loser, Days of our Lives), TV Guide Network partnered with 8th Continent Soymilk on the “Ultimate Moms Club” sweepstakes, supporting communities of mothers to share and support one another. The launch of “Lookin’ Good Feelin’ Good” coincides with the TV Guide Network’s premiere on March 4, 2012 of the “Hollywood Girls Night” series.

“We are pleased to partner with 8th Continent Soymilk in an online marketing campaign that will support the launch of TV Guide Network’s new original series ‘Hollywood Girls Night,” said Tim Russell, Senior Vice President of National Ad Sales, TV Guide Network. “We’re confident that the sweepstakes will generate an enthusiastic dialogue in the online community particularly amongst women.”

About Hollywood Girls Night

“Hollywood Girls Night” is a five-episode series premiering March 4 on TV Guide Network that stars friends Alison Sweeney (“Days of our Lives,” “The Biggest Loser,” author of The Mommy Diet) and Ali Landry (former Miss USA, model, actress, famed Doritos commercial star). For the first time ever, the ladies allow cameras into their exclusive, private potluck dinners they have been hosting for years for their famous mom friends. Join “The Alis” as they get together with their celebrity mom friends for an evening filled with surprises, scoop, racy conversation and uncensored girl talk….nothing is off limits! The “Hollywood Girls Night” special, which aired in November, featured special guests Denise Richards (“Blue Mountain State”), Niecy Nash (“Clean House”) and LaLa Anthony (“LaLa’s Full Court Life”).

About 8th Continent Soymilk

8th Continent Soymilk is made from U.S. grown soybeans that aren’t genetically engineered. An excellent source of calcium, it is the American Heart Association-certified soymilk. 8th Continent Soymilk is available in eight different varieties: Complete Vanilla; Regular Original and Vanilla; Light Original, Vanilla, and Chocolate; and Fat Free Original and Vanilla. All 8th Continent soymilks are lactose- and gluten-free, vegan, and Kosher U certified. More information on 8th Continent Soymilk products can be found at www.8thcontinent.com.

About TV Guide Network

TV Guide Network is the true entertainment insider and the only network that celebrates Hollywood, its stars and the shows that fans adore.  Committed to buzz-worthy, breakout programming and a rich, multi-platform viewing experience, TV Guide Network is seen in more than 82 million homes nationwide and online at TVGuide.com, a one-stop fan destination reaching more than 23 million unique users per month.  TV Guide Network takes fans behind-the-scenes of Hollywood with original programming that delivers the latest news on entertainment and pop culture, as well as coverage of the industry’s biggest events such as the Red Carpet at the Academy Awards® and Primetime Emmy® Awards.  TV Guide Network, TVGuide.com and the TV Guide brand are owned by Lionsgate (NYSE: LGF), a leading diversified global entertainment company, which produces the award-winning series “Mad Men” and “Weeds” and co-produces the acclaimed “Nurse Jackie,” and One Equity Partners, the private equity arm of JPMorgan Chase.

 

CONTACT: Liz Gengl or Katy Lim, Heritage Foods, +1-805-791-5864, Heritage Foods, lgengl@theregangroup.com, Leslie Furuta, TV Guide Network, Leslie.Furuta@tvguide.com

SOURCE 8th Continent Soymilk

4 Comments

  1. Sheryll

    I Dislike Milk And Will Not Drink It. Have Tryed Some Soy Milk’s And Did’t Like Them At All. I Really Don’t Remmber How I Tryed 8th Continent Soy Milk Now, But I Love It! I Now Can Enjoy Eating Cereal/Oatmeal Again. How Ever It’s Not Found In Many store’s Around Here. Thank-God For Johnie’s Foodmaster.

    • admin

      Hi Sheryll!

      Thank you for the awesome compliment! We are so glad you found a soymilk you can enjoy. We are working on getting in more stores so finding us will be convenient for you. Make sure to like us on Facebook and follow us on Twitter to see great recipes, hear about any coupons or promotions, and to keep up-to-date with all things 8th Continent!

      Welcome to the 8th Continent Soymilk Family.

      Facebook.com/8thcontinentsoymilk

      Twitter.com/8thcontinentsoy

  2. Francis M. Sullivan

    I tried 8th Continent and found it to be really , really good and it didn’t upset my stomach . I am really glad to have found your product in the dairy section. Now that I’ve tried 8th Continent and like the taste I will certainly become a regular user of your product. Keep up the good work and thanks .

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