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2014

Year: 2014

How Do You Measure Success? W.O.M.
Ask an Expert Industry News My Take Uncategorized
54321
0 (0 votes)
2517

How Do You Measure Success? W.O.M.

theregangroup8 years ago0

The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…

Activation 101, brand experience, consumer activation, Digital marketing, field marketing, marketing, social media, TRG Clients, Womma, Word of Mouth
More
Forget About Followers: 10 Tips for Nurturing Social Media Evangelists
Activation 101
54321
0 (0 votes)
1739

Forget About Followers: 10 Tips for Nurturing Social Media Evangelists

theregangroup8 years ago0

“Following” is a pretty inadequate expectation of your social media fanbase, if you think about it while wearing your marketing hat. Nowadays you need proactivity from people who like your…

brand advocacy, social media
More
Activation 101
54321
0 (0 votes)
1365

4 Big Reasons to Build a Sweepstakes Around Branding

theregangroup8 years ago0

Digital sweepstakes and contests are in a position similar to that of email marketing several years ago: with the advent of automated platforms, many small and mid-level e-mail marketers decided…

Activation 101, Digital marketing, sweepstakes
More
Brands Got Social With Emmy in 2014: What's Next?
Activation Alert
54321
0 (0 votes)
1218

Brands Got Social With Emmy in 2014: What's Next?

theregangroup8 years ago0

Advertisers involved with the 2014 Emmy Awards saw it as an opportunity to expand the engagement envelope with consumers, as well they should.  It’s the kind of marquee event that…

More
Our Sun-Maid "Boxtrolls" Partnership Promotion Launches!
Our Work
54321
0 (0 votes)
1390

Our Sun-Maid "Boxtrolls" Partnership Promotion Launches!

theregangroup8 years ago0

“Boxtrolls” is tracking to be the next big animation hit for Universal, and TRG has put together a back-to-school movie ticket giveaway promotion on behalf of longtime client Sun-Maid to…

sweepstakes, TRG Clients
More
Success is Simple: 7 Guidelines for a Great Event Marketing Idea
Activation 101 Our Work
54321
0 (0 votes)
1520

Success is Simple: 7 Guidelines for a Great Event Marketing Idea

theregangroup8 years ago0

When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing…

Activation 101, brand experience, field marketing
More
There's a New "Son" King at TRG!
TRG Happenings
54321
0 (0 votes)
1277

There's a New "Son" King at TRG!

theregangroup8 years ago0

He’s His Monthly Majesterial Highness, Son Nguyen, whose outstanding work in managing and staffing TRG’s multiple experiential and field marketing programs earned him the crown this month. Some would say…

More
Learning the Language of Integrated Marketing
TRG Happenings
54321
0 (0 votes)
1277

Learning the Language of Integrated Marketing

theregangroup8 years ago0

Hello, TRG followers!  Iris Chow and Blair Madsen here again! As promised, Blair and I have compiled a list of words and abbreviations, their “official” definitions, and what they mean…

Intern's Desk
More
When Cedar Cove Came to Manhattan!
Our Work
54321
0 (0 votes)
1245

When Cedar Cove Came to Manhattan!

theregangroup8 years ago0

Here’s a shout-out to all the great teammates who put together an awesome buzz-building event on behalf of The Hallmark Channel’s second season of Cedar Cove — clients, brand ambassadors,…

Entertainment Activation, field marketing
More
An Intern's Day In The Life at The Regan Group
TRG Happenings
54321
0 (0 votes)
1441

An Intern's Day In The Life at The Regan Group

theregangroup8 years ago0

Hi everyone! It’s Iris and Blair again. It’s been a couple of weeks since our last blog post, sorry for keeping you all hanging. July has been a busy month…

Intern's Desk, TRG Happenings
More
Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!
Our Work
54321
0 (0 votes)
2561

Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!

theregangroup8 years ago5

We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event! That just might be Andie MacDowell,…

field marketing, public relations, Word of Mouth
More
Good Words at WOMMA Wine Wednesday
TRG Happenings
54321
0 (0 votes)
1453

Good Words at WOMMA Wine Wednesday

theregangroup8 years ago0

It was a lovely night in Culver City in a lovely setting, as the folks at Threshold Interactive opened up their “backyard” patio so they and The Regan Group could…

Industry Events, TRG Happenings, Womma, Word of Mouth
More
The Yummification is Underway (with this TRG UGC Promotion)!
Our Work
54321
0 (0 votes)
1250

The Yummification is Underway (with this TRG UGC Promotion)!

theregangroup8 years ago0

Presenting the latest program by TRG — a user generated content (UGC) initiative where we’ll be rewarding 5-Hour Energy consumers for “Yummifying” the product! It’s a recipe content with guidelines…

consumer activation, sweepstakes, UGC
More
Turn Live Events and Experiences into Onsite Sales
Activation 101
54321
0 (0 votes)
1226

Turn Live Events and Experiences into Onsite Sales

theregangroup8 years ago0

Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…

Activation Alert, consumer activation, innovation, mobile/cellular, technology
More
Milestones: To Celebrate or Hibernate?
My Take
54321
0 (0 votes)
1271

Milestones: To Celebrate or Hibernate?

theregangroup8 years ago0

Well, it was inevitable. We all get there at some point. It can be the dreaded number responsible for hair transplants and red sports cars, or the rebirth of a…

More
All Hail Efrain Tapia, TRG's "King of the Month!"
TRG Happenings
54321
0 (0 votes)
1294

All Hail Efrain Tapia, TRG's "King of the Month!"

theregangroup8 years ago0

He’s our tireless “Rajah of Receiving” who makes sure things operate smoothly and smartly, and he’s a guy who certainly has a way with a crown.  That cape ain’t too…

People, TRG Clients, TRG Happenings
More
"Win Like a Yankee" Sweepstakes with Unilever
Our Work
54321
0 (0 votes)
2847

"Win Like a Yankee" Sweepstakes with Unilever

theregangroup8 years ago0

Take a look at this just-launched program for Unilever and Duane Reade stores in the New York City area, designed to drive purchase in store and consumer engagement after the fact.…

sweepstakes, TRG Clients
More
The Jammer Coat and Capturing Personal Data
Technology & Innovation
54321
0 (0 votes)
1336

The Jammer Coat and Capturing Personal Data

theregangroup8 years ago0

Austrian architecture firm Coop-Himmelblau has designed a Snuggie-like piece of clothing that jams the wearer’s phone, effectively rendering him invisible. The Jammer Coat shields the phone from wireless signals, so the…

innovation, technology
More
7 Tips for an Effective Sweepstakes
Activation 101 Our Work
54321
0 (0 votes)
2683

7 Tips for an Effective Sweepstakes

theregangroup8 years ago0

From a strategic or even creative standpoint, a program like this McCormick & Schmick sweepstakes we did at TRG may not look like much.  But there’s a lot going on…

Activation 101, consumer activation, sweepstakes
More
Doing "Wincredible" Work for Bazooka Joe!
Our Work
54321
0 (0 votes)
3227

Doing "Wincredible" Work for Bazooka Joe!

theregangroup8 years ago0

They’re called “threshold” sweepstakes, and here’s the latest — a program TRG is doing right now for Bazooka Joe! To drive sales of the inimitable bubble gum and help build…

innovation, sweepstakes
More
9 Ways to Gather Live Event Metrics
Activation 101
54321
0 (0 votes)
1427

9 Ways to Gather Live Event Metrics

theregangroup8 years ago0

Getting at the ROI of an experiential event like a corporate meeting, conference, product launch, retail event, media event, mobile tour or street team deployment has been a longtime challenge, and…

Activation 101, ROI
More
And now, a word from our interns...
TRG Happenings
54321
0 (0 votes)
1281

And now, a word from our interns...

theregangroup8 years ago0

Hi there, TRG fans and followers!  We’re Iris & Blair, TRG’s newest interns.  We want to welcome you to the official TRG intern blog: The Intern’s Desk.  This is where…

Intern's Desk, TRG Happenings
More
Meet our SoCal Gas Mobile Tour Trailer!
Our Work
54321
0 (0 votes)
1176

Meet our SoCal Gas Mobile Tour Trailer!

theregangroup8 years ago0

It was pretty much like Christmas morning around TRG this past Friday, as we rushed out to open up our big new present: the SoCal Gas Solar Water Heating education…

brand experience, mobile tour, TRG Clients
More
Check Out TRG's 50th Anniversary Facebook Sweepstakes for Villa Fresh Italian Kitchen
Our Work
54321
0 (0 votes)
2729

Check Out TRG's 50th Anniversary Facebook Sweepstakes for Villa Fresh Italian Kitchen

theregangroup8 years ago0

It’s the 50th anniversary for one of our favorite clients, Villa Fresh Italian Kitchen, so take a look at the sweepstakes we conceived and executed to celebrate the occasion! By…

Facebook, social media, sweepstakes
More
How to Maintain Your (Leading) Edge in Marketing Innovation
Activation Alert
54321
0 (0 votes)
1325

How to Maintain Your (Leading) Edge in Marketing Innovation

theregangroup8 years ago0

At SXSW this year, Oreo delivered a buzzworthy installation that was typically Oreo: its Trending/Vending Machine was inventive, entertaining, smart.  By combining 3D printing with functionalities of a Twitter vending…

consumer activation
More
TRG Helped AYSO Set a World Record with #Soccerfest14!
Our Work
54321
0 (0 votes)
1231

TRG Helped AYSO Set a World Record with #Soccerfest14!

theregangroup8 years ago0

If you want so see some happy faces last weekend, TRG could have shown you a few.  Well…a lot more than just a few! The first world record for the…

field marketing, public relations, Strategic Partnerships
More
TRG Happenings
54321
0 (0 votes)
1118

Who Knew They Were Brothers?

theregangroup8 years ago0

Upon joining TRG, my bio was sent around to the company, which included the name of my fraternity, Phi Kappa Psi. Shortly afterwards, our company controller, John Garrett, reached out…

More
Best Practices in Activating Social Media Ambassadors For Your Brand
Activation 101
54321
0 (0 votes)
1079

Best Practices in Activating Social Media Ambassadors For Your Brand

theregangroup8 years ago0

Let’s first define what it means to be an “Ambassador.”  The political definition, according to Merriam-Webster, is “a diplomatic agent of the highest rank accredited to a foreign government or…

brand advocacy & evangelism, social media, Word of Mouth
More
Patti Regan is onstage today at WOMMnext 2014!
Industry News TRG Happenings
54321
0 (0 votes)
1365

Patti Regan is onstage today at WOMMnext 2014!

theregangroup8 years ago0

Patti is speaking at WOMMnext 2014 today on the subject of how to turn W-O-M into true R-O-I, especially by using leading-edge activation technologies and platforms that allow marketers to…

consumer activation, technology, TRG employees, Womma, Word of Mouth
More
Taking Your Promotions Online and to the Next Level
My Take Uncategorized
54321
0 (0 votes)
1219

Taking Your Promotions Online and to the Next Level

theregangroup8 years ago0

I’m always fascinated by how integrated technology continues to push the boundaries of how we develop and execute promotions. Twenty-five years ago it was all about face-to-face, hand-to-hand contact with…

consumer activation, innovation, technology
More
TRG Happenings
54321
0 (0 votes)
1043

TRG Crowns its new Employee of the Month, Queen Jessica!

theregangroup8 years ago0

We’re fond of having fun here at TRG, so we’ve got a little monthly festivity we call “Whoop! Whoop! Wednesday,” where we share news, good food, anecdotes and embarrassing personal…

More
Don't Stop at "Clever" -- Turn Innovative Ads into Activation!
Activation Alert Technology & Innovation
54321
0 (0 votes)
1256

Don't Stop at "Clever" -- Turn Innovative Ads into Activation!

theregangroup8 years ago0

This very clever outdoor ad from Sweden leverages technology to “transcend the limits of the medium,” as one blogger at Mashable put it.  But we’d argue that it doesn’t transcend…

consumer activation, innovation
More
The Selfie that Surprised Samsung?
Activation Alert
54321
0 (0 votes)
1149

The Selfie that Surprised Samsung?

theregangroup8 years ago0

Samsung claims that the selfie seen ’round the world — featuring Ellen DeGeneres and a swarm of the brightest molars ever gathered in one room — was completely unplanned!  Utterly…

Product Placement, Sponsorship
More
TRG Activates at WOMMnext 2014!
Industry News TRG Happenings
54321
0 (0 votes)
1200

TRG Activates at WOMMnext 2014!

theregangroup8 years ago0

It’ll be all the buzz when our own Patti Regan-Nelson hits the stage as a featured speaker at the WOMMnext 2014 conference in Chicago this April, sharing insights and best…

Marketing News, Womma
More
Babies crawl to the Capitol!  Cadillac gets chippy!  And more stories from activation marketing!
Activation Alert
54321
0 (0 votes)
1188

Babies crawl to the Capitol! Cadillac gets chippy! And more stories from activation marketing!

theregangroup8 years ago0

Another wild and crazy week in the world of marketing and consumer activation, as new strategies spawn nearly faster than we can keep up!  But keep up we will… [divider][custom_list…

More
Activation 101: Classic Tips for Using Sales Promotion to Activate Your Consumers
Activation 101
54321
0 (0 votes)
5008

Activation 101: Classic Tips for Using Sales Promotion to Activate Your Consumers

theregangroup8 years ago0

[icon name=”icon-bullseye” size=”1x” color=”#333333″ align=”left”] Crossing the critical “last yard” in marketing[/icon]   For marketing campaigns to be successful in arousing consumer demand, businesses have to know what their consumers…

Activation 101, strategies
More
Barbie Grows Up!  Google Dares You To Doodle!  Flappy Bird Takes Flight!  And More Marketing Mischief!
Activation Alert
54321
0 (0 votes)
1387

Barbie Grows Up! Google Dares You To Doodle! Flappy Bird Takes Flight! And More Marketing Mischief!

theregangroup8 years ago0

It’s a crazy, complex world of communication, media and marketing out there, an effervescent stew of excitement, buzz, blarney and blather — we’re here to sort the whuuuut? from the…

Activation Alert, innovation, Marketing News, social media
More
The Olympics: An Opportunity for Brands to Shine
My Take
54321
0 (0 votes)
1135

The Olympics: An Opportunity for Brands to Shine

theregangroup8 years ago0

As a former amateur athlete, I’ve always been drawn to the Olympics and this year’s Winter Olympics in Sochi, Russia have already pulled me in — even if I have…

More
This Week's Cool/Funny/Zombified Marketing, Media & P.R. Stories!
Activation Alert
54321
0 (0 votes)
1062

This Week's Cool/Funny/Zombified Marketing, Media & P.R. Stories!

theregangroup8 years ago0

Zombies in New York?  Big blown Super Bowl bets?  GoPro swimming, jumping, viralizing, oh my!  It’s another week of activation insanity out there! [divider] [custom_list style=”list3″] Heineken dares guys to…

More
For Puppy Bowl, TRG Launched a Furry Fantasy (Game)!
Our Work
54321
0 (0 votes)
1051

For Puppy Bowl, TRG Launched a Furry Fantasy (Game)!

theregangroup8 years ago0

Did you catch the Big Game this past weekend?  Were you part of a fantasy league, with bragging rights (and maybe a little more than that!) on the line?  We’ll…

More
TRG Happenings
54321
0 (0 votes)
1159

The Life of a TRG Intern, Part 1

theregangroup8 years ago0

 By Lauren Putnam Hello out there to all of you bloggers, blogreaders and TRG followers…it’s Lauren here, one of the interns at The Regan Group.   We are starting a…

More
Gmail Crashes!  Super Bowl Bashes!  And BieberBust(s) & Branding!
Activation Alert
54321
0 (0 votes)
997

Gmail Crashes! Super Bowl Bashes! And BieberBust(s) & Branding!

theregangroup8 years ago0

Did Bieber bash his own brand, or serve up a sizzling slice of bad boy Canadian bacon?  That and more in this week’s grab-bag of updates on what’s buzzing in…

More
Spreading Holiday Cheer, One Antler at a Time!
Our Work
54321
0 (0 votes)
1185

Spreading Holiday Cheer, One Antler at a Time!

theregangroup8 years ago0

Here’s a program that was a sleighful of fun to develop and execute!  To raise awareness and tune-in for its annual holiday programming event, “Countdown to Christmas,” The Hallmark Channel…

brand experience, field marketing
More
Wipe Down Your Social Life, S**** B*** Madness + More Activation Stories!
Activation Alert
54321
0 (0 votes)
1270

Wipe Down Your Social Life, S**** B*** Madness + More Activation Stories!

theregangroup8 years ago0

It’s time for another week’s worth of hawt links about consumer activation, advertising, innovation and the manifest mania of marketing, in yet another TRG Activation Alert! [divider] [custom_list style=”list3″] Start…

More
TRG Happenings
54321
0 (0 votes)
1229

Amy Beth Stern Joins the TRG Team!

theregangroup8 years ago0

We’re proud to announce an important new addition to the TRG team, as Amy Beth Stern joins us as our East Coast-based Director of Business Development! Amy Beth extends our…

More
"Thor" Promotion Puts the Holiday Hammer Down for Huawei!
Our Work
54321
0 (0 votes)
1358

"Thor" Promotion Puts the Holiday Hammer Down for Huawei!

theregangroup8 years ago1

Yeah, we said it — we put the hammer down to help Huawei promote their cellphone sales over the holidays! TRG executed a partnership program between Huawei Device USA and…

More
Get Your Lebroning On, AXE War and Nurture Your Inner Demon Baby!
Activation Alert
54321
0 (0 votes)
1142

Get Your Lebroning On, AXE War and Nurture Your Inner Demon Baby!

theregangroup8 years ago0

More news flashes from the forefront (or occasional backside?) of marketing, media and meme-building! [custom_list style=”list3″] Looking to run a Pinterest-style promotion but the target demographic is too young? Check…

More
Starbucks Delivers a Hyper-Local Experience
Technology & Innovation
54321
0 (0 votes)
1366

Starbucks Delivers a Hyper-Local Experience

theregangroup8 years ago0

Here’s how Starbucks, long a master of delivering carefully-modulated retail experiences, is upping its game: by creating one-off stores that have highly individuated concepts and design that seem perfectly situated…

brand experience, innovation
More
How Ben & Jerry's Struck Social Media Gold, and More!
Industry News
54321
0 (0 votes)
1114

How Ben & Jerry's Struck Social Media Gold, and More!

theregangroup8 years ago0

It’s a hyperfast-moving world, this promotional/experiential/digital marketing ideascape, so here at TRG it’s our duty and our pleasure to keep track of the best, brightest, funkiest (and even lamest) ideas…

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