It’s a hyperfast-moving world, this promotional/experiential/digital marketing ideascape, so here at TRG it’s our duty and our pleasure to keep track of the best, brightest, funkiest (and even lamest) ideas out there for Activating the Instant, and moving your target audience from consideration to engagement, purchase, even outright evangelism. Here are just a few salient stories we came across this week!
- Ben & Jerry’s hit social media gold!
- An experiential marriage proposal that isn’t too sweet.
- Only Coca-Cola could make giving away wrapping paper look so cool!
- What happens after Apple mentions your app?
- Mobile marketing will increase by 64% in 2014…and some cool infographics tell the tale.
- Is Facebook dead among teens? If so how do we reach them?
- Join the “moment marketing” revolution!