"Thor" Promotion Puts the Holiday Hammer Down for Huawei!

"Thor" Promotion Puts the Holiday Hammer Down for Huawei!

Yeah, we said it — we put the hammer down to help Huawei promote their cellphone sales over the holidays!

TRG executed a partnership program between Huawei Device USA and Marvel’s Thor: The Dark World via the digital “Make it Possible Holiday Campaign” gift-with-purchase promotion, driving purchases of Huawei Vitria and Huawei Prism II phones at participating retailers.

Consumers who bought the phones were encouraged to visit our microsite and authenticate their identity via Facebook, Twitter, Foursquare or Google+ to register; after sending their phone receipt to Huawei, they got one of the following:

  • Exclusive Marvel Thor: The Dark World footage download
  • Exclusive Marvel Thor: The Dark World merchandise
  • Reward code valid for a pair of Thor: The Dark World movie admissions

Our microsite included a clip from the movie, plus an opt-in to get news from  Huawei Device USA and Marvel!

Leave a comment

1 Comment

Send a Comment

Your email address will not be published. Required fields are marked *