It’ll be all the buzz when our own Patti Regan-Nelson hits the stage as a featured speaker at the WOMMnext 2014 conference in Chicago this April, sharing insights and best practices on how to turn word-of-mouth into actual engagement, purchase and evangelism using consumer activation strategies.
During her session, Patti will…
- Illuminate how a marketer can change conversation around a brand into actual conversion by using a range of activation tools like digital sweepstakes, social media promotions, recruitment promotions, user-generated-content contests, entertainment partnerships and more.
- Prognosticate about the future platforms, oncoming tools and trends and other developments likely to impact word-0f-mouth, and how a brand can stay ahead of the curve in leveraging consumer buzz to lift loyalty and sales.
- Illustrate “best practices” and “worst practices” in Word-Of-Mouth Marketing, using case studies from TRG’s own portfolio and examples drawn from the industry at large.
There’ll be plenty of audience interaction and a fun activity or two to make it memorable and worthwhile for everyone who attends, of course.
As a member of WOMMA’s Board of Directors, Patti’s appearance is in line with WOMMA’s mission, and her personal commitment, to educating others in the marketing industry about the facts and potential of Word-Of-Mouth Marketing.
So if you’re planning on being at WOMMnext 2014, or are hungry for an industry event that’s got real value, come join Patti, TRG and WOMMA in Chicago, April 28-30.
The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.