The Evolution of Sweepstakes, One Entry At a Time At TRG, we’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the…
Year: 2015
TRG On The Cover of Furniture Today!
Our promotion with Ashley Furniture and the new Warner Bros. feature “Pan” was so successful we even got a little nod from the folks over at Furniture Today. You can see…
Proving Word-Of-Mouth is Best-In Class
I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
Keeping a Human Touch in Marketing Tech
As I look around the ever-evolving universe of marketing tools and technological advances, I’m struck by just how far we’ve come, of course. I’m also struck by just how important…
Gadgetizing Tomorrow: Thoughts From CES 2015
As I walked the Consumer Electronics Show this past week in Las Vegas, I was struck by more than a few new products. Mind you, it’s hard not to be…