I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
Month: March 2015
Keeping a Human Touch in Marketing Tech
As I look around the ever-evolving universe of marketing tools and technological advances, I’m struck by just how far we’ve come, of course. I’m also struck by just how important…