SAN FRANCISCO — Nov. 13, 2019 — Today, mobile game publishing studio and developer, Denali Publishing, announced Spies in Disguise: Agents on the Run, the official mobile game based on the upcoming…
Author: theregangroup
How to Structure Loyalty Programs for Millennials
Infographic provided by Suncoast Identification Solutions
Why Committing To One Specific Strategy Isn't Such A Good Idea
Image Pexels When you’re setting out on a new marketing campaign, it’s tempting to put all your eggs in one basket. Buoyed by your team’s collective enthusiasm, you pour your…
Patti Regan Named "Woman Entrepreneur of the Year" by Comerica Bank
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The Age of e-Motion
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2019 Brand Activation Outlook
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Sour Punch “Embrace Your Punch” Tour
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"Embrace Your Punch" tour kick-off at Hangout Fest!
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Heroes to CEO's! Business minded Veteran's have a chance to win one of three $25,000 grants!
Are you a Veteran with an entrepreneurial idea, or a business that needs a boost? Submit your business plan now for a chance to win a $25,000 grant to help…
Videography production
Creating and handling professional video is our strong point, playing major role in business strategy.
Branding team
Working on web design our team creates astonishing products representing your brand.
Opening of a branch
A great brand combines design and conveys company’s value evoking emotion and drive strategy.
Project Presentation
The final step is to present our project to a client. We show our vision of his request and perform what we’ve done.
Creating a project
Our creative team works on the project, offering its several variants. We make visual presentation and go on working.
Identifying the need
On this stage we communicate with the client to know more about his company and define the goals.
How Amazon is Changing Fulfillment and Inventory Management
People are becoming increasingly aware of the impact that Amazon and e-commerce are having on society today. When we think about this, most of us tend to view this as…
How To Launch An Effective And Result Driven Shopper Marketing Campaign
While shopping in markets, have you ever wondered why you picked up a product that you were never intending to buy in the first place? Was it the packaging that…
Bring Your Brand To Life Through Experiential Marketing
According to CBS News, we live in a consumer culture that bombards us with more than 5,000 commercial messages each day! Yes, messages are powerful. They create recognition, resonation,…
TRG named to The Silicon Review's "10 Fastest Growing Digital Marketing Companies 2017" List
Right marketing and sales promotion tools in the right places at the right moments: The Regan Group “In 20 years, we have set a work culture at Regan group to…
5 Secrets About Experiential Marketing That Mesmerize You
Today, the foundation of marketing is based on the customer-centric approach. Without this approach, the business brands do not have a real shot at winning the confidence of the audience…
How to Use Influencer Marketing for Your Event
Event Planners Miss Out on the Benefits of Influencer Marketing Event planners might be shortchanging the business by not tapping influencer marketing to reach potential customers. The way to promote…
Meet Our Account Coordinator, Denice Paulson
Denice Paulson Account Coordinator Denice has been part of the TRG team for over ten years. If you hear someone laughing, most likely it’s Denice–or it’s because of Denice.…
My Saint My Hero and TRG Partnership
As a woman CEO, I am always excited to work with other women-owned businesses. Recently at TRG, we have welcomed My Saint My Hero to the TRG team and…
The Top 5 Reasons I am Grateful This Year as a Woman CEO:
Thanksgiving is more than just a day that friends and family gather around a table of turkey, stuffing, and mash potatoes—It’s also a day to reflect and to consider all…
Content Marketing: Getting Started
According to the Content Marketing Institute, content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…
Tis’ the Season to go Digital
It’s been over a week since Halloween, which means it is officially the holiday season. Time to get ready for the biggest holidays of the year: Black Friday…
How We Created Buzz Through Experiential Marketing
An experience, as defined in the Merriam-Webster dictionary, is “the fact or state of having been affected by or gained knowledge through direct observation or participation.” Experiences are what create…
The Most Annoying Actions Brands Take on Social Media, According to Consumers
There is no doubt that social media has become an integral facet of marketing since the start of the 21st century. According to Statista, 78% of the U.S. population had…
Meet Our VP of Client Services, Jessica
Jessica Smith Vice President, Client Services Meet our VP of Client Services, Jessica! As a member of TRG’s team for over five years, she knows what it takes to…
How to Use Contests and Sweepstakes for Increased Social Media Engagement
When it comes to interacting and connecting with customers, you are always on the lookout for existing and new strategies. When it comes to gaining engagement, social media contests, sweepstakes,…
Meet Our EVP Operations, Karlina
Karlina Van Adelsberg Executive Vice President, Operations Meet our EVP of Operations, Karlina. She’s been a part of the team for over 20 years and is one of our…
What's Missing in Customer Loyalty Programs?
What compels someone purchase more expensive Dove body wash rather than cheaper CVS body wash, or Vaseline instead of another petroleum jelly brand? The answer: brand recognition and brand loyalty.…
How Digital Disruption has Changed the Marketing Industry
Remember the days when renting a movie meant actually driving to a Blockbuster store instead of simply searching for a title on your Netflix account? Or when hitching a ride…
Sweepstakes 4.0: Innovating New Potential from a Cornerstone Strategy
The Evolution of Sweepstakes, One Entry At a Time At TRG, we’ve been focused on sweepstakes as a cornerstone tool of sales promotion for 20+ years. But sweepstakes were probably the…
TRG On The Cover of Furniture Today!
Our promotion with Ashley Furniture and the new Warner Bros. feature “Pan” was so successful we even got a little nod from the folks over at Furniture Today. You can see…
Proving Word-Of-Mouth is Best-In Class
I’ve gotten this question more than a few times, from people who seem to have a little bit of doubt lurking behind the question: what’s the real-world, on-the-ground ROI for…
Keeping a Human Touch in Marketing Tech
As I look around the ever-evolving universe of marketing tools and technological advances, I’m struck by just how far we’ve come, of course. I’m also struck by just how important…
Gadgetizing Tomorrow: Thoughts From CES 2015
As I walked the Consumer Electronics Show this past week in Las Vegas, I was struck by more than a few new products. Mind you, it’s hard not to be…
How Do You Measure Success? W.O.M.
The results are in and as we all suspected, word of mouth drives 13% of consumer sales and amplifies the effect of paid media by 15%. In a recent landmark…
Forget About Followers: 10 Tips for Nurturing Social Media Evangelists
“Following” is a pretty inadequate expectation of your social media fanbase, if you think about it while wearing your marketing hat. Nowadays you need proactivity from people who like your…
4 Big Reasons to Build a Sweepstakes Around Branding
Digital sweepstakes and contests are in a position similar to that of email marketing several years ago: with the advent of automated platforms, many small and mid-level e-mail marketers decided…
Brands Got Social With Emmy in 2014: What's Next?
Advertisers involved with the 2014 Emmy Awards saw it as an opportunity to expand the engagement envelope with consumers, as well they should. It’s the kind of marquee event that…
Our Sun-Maid "Boxtrolls" Partnership Promotion Launches!
“Boxtrolls” is tracking to be the next big animation hit for Universal, and TRG has put together a back-to-school movie ticket giveaway promotion on behalf of longtime client Sun-Maid to…
Success is Simple: 7 Guidelines for a Great Event Marketing Idea
When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing…
There's a New "Son" King at TRG!
He’s His Monthly Majesterial Highness, Son Nguyen, whose outstanding work in managing and staffing TRG’s multiple experiential and field marketing programs earned him the crown this month. Some would say…
Learning the Language of Integrated Marketing
Hello, TRG followers! Iris Chow and Blair Madsen here again! As promised, Blair and I have compiled a list of words and abbreviations, their “official” definitions, and what they mean…
When Cedar Cove Came to Manhattan!
Here’s a shout-out to all the great teammates who put together an awesome buzz-building event on behalf of The Hallmark Channel’s second season of Cedar Cove — clients, brand ambassadors,…
An Intern's Day In The Life at The Regan Group
Hi everyone! It’s Iris and Blair again. It’s been a couple of weeks since our last blog post, sorry for keeping you all hanging. July has been a busy month…
Our "Andie's Army" Bikes Manhattan for The Hallmark Channel!
We can’t say it any better than the coverage we got from Cynopsis yesterday did, as they reported on today’s NYC Cedar Cove event! That just might be Andie MacDowell,…
Good Words at WOMMA Wine Wednesday
It was a lovely night in Culver City in a lovely setting, as the folks at Threshold Interactive opened up their “backyard” patio so they and The Regan Group could…