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Activation 101

Category: Activation 101

Sour Punch “Embrace Your Punch” Tour
Activation 101 Activation Alert Our Work TRG Happenings
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2969

Sour Punch “Embrace Your Punch” Tour

theregangroup4 years ago0

9 Cities … 15 Event Days … 7,950,000 Brand Impressions … 500,000+ Samples Delivered … 750,000 Happy Consumers! One of the best types of endorsement is a client who keeps…

Alpharetta, Alpharetta Arts Festival, appreciation, Atlanta, BBQ Battle, berry lemonade, blogs, blue raspberry, Boston, Boston Harborfest, Brand Ambassadors, branded, Brooklyn, candy bar, candy bins, Chicago, Community Festival, Coney Island, Coney Island Fireworks Night, consumers, container, content, DC, differences, East Coast, Embrace Your Punch, Experiential, Experiential Marketing, Food Festival, free candy, Giant BBQ Battle, graffiti wall, grape-pineapple, green apple, Gulf Shores, Hangout, Hangout Music Festival, happiness, impressions, Instagram, Instagram Stories, interviews, lemonade, lip balm, local networks, love, magazines, marketing, Midwest, millennials, mobile marketing, Music Festival, National Sour Candy Day, New York, New York City, Philadelphia, Phillies, Phillies Game, prize wheel, Red Vines, Sampling Tour, self-love, selfie, selfie wall, social media, Sour, Sour Candy, Sour Punch, South, stickers, strawberry, tangerine, Taste of Charlotte, The American Licorice Company, The Regan Group, Tour, TV, TV interviews, unique, Washington DC, water bottle, watermelon-honeydew
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Forget About Followers: 10 Tips for Nurturing Social Media Evangelists
Activation 101
54321
0 (0 votes)
1738

Forget About Followers: 10 Tips for Nurturing Social Media Evangelists

theregangroup8 years ago0

“Following” is a pretty inadequate expectation of your social media fanbase, if you think about it while wearing your marketing hat. Nowadays you need proactivity from people who like your…

brand advocacy, social media
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Activation 101
54321
0 (0 votes)
1364

4 Big Reasons to Build a Sweepstakes Around Branding

theregangroup8 years ago0

Digital sweepstakes and contests are in a position similar to that of email marketing several years ago: with the advent of automated platforms, many small and mid-level e-mail marketers decided…

Activation 101, Digital marketing, sweepstakes
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Success is Simple: 7 Guidelines for a Great Event Marketing Idea
Activation 101 Our Work
54321
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1518

Success is Simple: 7 Guidelines for a Great Event Marketing Idea

theregangroup8 years ago0

When you’re trying to come up with a great idea for an event marketing program — whether a brand experience, an awareness event or a P.R. stunt — one thing…

Activation 101, brand experience, field marketing
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Turn Live Events and Experiences into Onsite Sales
Activation 101
54321
0 (0 votes)
1225

Turn Live Events and Experiences into Onsite Sales

theregangroup8 years ago0

Marketers interested in adding an extra dimension to live events should take a look at what the Portland Trail Blazers pulled off as part of their at-the-game experience at their…

Activation Alert, consumer activation, innovation, mobile/cellular, technology
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7 Tips for an Effective Sweepstakes
Activation 101 Our Work
54321
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2682

7 Tips for an Effective Sweepstakes

theregangroup8 years ago0

From a strategic or even creative standpoint, a program like this McCormick & Schmick sweepstakes we did at TRG may not look like much.  But there’s a lot going on…

Activation 101, consumer activation, sweepstakes
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9 Ways to Gather Live Event Metrics
Activation 101
54321
0 (0 votes)
1426

9 Ways to Gather Live Event Metrics

theregangroup8 years ago0

Getting at the ROI of an experiential event like a corporate meeting, conference, product launch, retail event, media event, mobile tour or street team deployment has been a longtime challenge, and…

Activation 101, ROI
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Best Practices in Activating Social Media Ambassadors For Your Brand
Activation 101
54321
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1078

Best Practices in Activating Social Media Ambassadors For Your Brand

theregangroup8 years ago0

Let’s first define what it means to be an “Ambassador.”  The political definition, according to Merriam-Webster, is “a diplomatic agent of the highest rank accredited to a foreign government or…

brand advocacy & evangelism, social media, Word of Mouth
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Activation 101: Classic Tips for Using Sales Promotion to Activate Your Consumers
Activation 101
54321
0 (0 votes)
5007

Activation 101: Classic Tips for Using Sales Promotion to Activate Your Consumers

theregangroup8 years ago0

[icon name=”icon-bullseye” size=”1x” color=”#333333″ align=”left”] Crossing the critical “last yard” in marketing[/icon]   For marketing campaigns to be successful in arousing consumer demand, businesses have to know what their consumers…

Activation 101, strategies
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