For Real Mex, operator of multiple restaurant chains serving up a range of delicious mealtime menus, TRG was given the challenge of creating bounceback promotions that could work as a platform across the various chains, but could be customized in prizing and content to each.
- We took the bull by the horns and gave El Torito and Chevys Fresh Mex restaurants brand-specific bounceback game card promotions true to each brand, but also realizing economies of administration and production
- Each customer’s potential prize was revealed by restaurant staff right at the table – a flourish that was a great conclusion to their meal occasion
- Plus, we built second-chance-to-win elements into the promotion, so their game cards drove customers online to further engage with the brands via microsites
- Beyond the core concept, all print production, legal, rules and regulations, prizing, fulfillment, administration of the online components were handled by TRG
- The overall platform was evergreen, with subsequent follow-up executions to keep customers engaged and coming back for more!