ACE Cash Express Millionaire Game

ACE Cash Express Millionaire Game

PROGRAM:

Customers that used ACE Cash Express’ services at the retail level were all given a game scratcher card with an unique code to enter a sweepstakes for a chance to win $1MM. Others were able to obtain a unique code via a custom code generator on the microsite.

SOLUTION/SUPPORT:

TRG created and managed the launch of the sweepstakes from inception to end :

  • TRG designed and produced the microsite that was compatible for desktop, mobile and tablet devices.
  • Three means of entry was established
  • Via scratcher game card
  • Via code generator (custom built)
  • Via referrals (site visitors referring others to come play the game)
  • Exceeded expectations
  • Total Entries: 282,479
  • Total Page Views: 1,014,777
  • Multiple Prizes
  • $25 gift cards x 5 per day for 8 weeks (266 winners)
  • $1MM Grand Prize x 1 Winner
  • Grand Prize Winner: $10,000 in cash
  • Daily and weekly reports provided to client
  • Over 1.5MM unique site visits during the promotion flight
  • 270,000+ plays in total with 95% of players going in-store to obtain a game