Developed an eye catching platform to promote the launch of the NFL Madden 17 video game through a gift with purchase microsite at Walmart. People who purchased the digital download at Walmart stores before 8/23 were given a pincode on their receipt that could be entered on a microsite to play play NFL Madden 17 early and get a month of EA Access for free.
- Custom designed an animated responsive microsite and mobile site to engage consumers.
- Enabled a gated pincode entry.
- TRG managed all aspects of creative and web development, daily reporting and prize fulfillment.
- National displays were placed in key Walmart locations.