When the most adorkable girl on TV went looking for a promotional partnership, TRG handled the introductions on behalf of FOX’s New Girl.
- TRG matched up FOX with Duncan Hines — a hookup that went waaaay better than most of those that befall the loftmates on New Girl (we’re looking at you, Schmidt!) — and crafted the “New Girl and Duncan Hines Adorkable Cake Pop Contest” Facebook application
- Fans uploaded hundreds of pictures and recipes of New Girl-inspired cake pops. Those same fans had access to downloads to host their very own “Bake & Watch” party.
- Duncan Hines and New Girl promoted to over 3,000,000 fans on Facebook and multitudes more on their respective websites
- The winner received a trip to Los Angeles to visit the set of the show!